Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into stylish New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew big time attention and the news was quickly spread.
Here @The Zone, we love such gripping-unconventional-crazy-innovative-groundbreaking ideas. Again, Lego did it, Lego rocks! And that's how you get crazy in love with a brand that stands out from the crowd :) Agency : IDB-FCB, Chile
Here is a gripping outdoor campaign for the National Office of Animal Health... for the welfare of all animals. YES and a million YES animals should not be made captive. " NO CAGE IS BIG ENOUGH". The campaign was created by Jung von Matt, Hamburg.
Very weird and quite confusing mexican campaign for a dog kennel. What do Osama, Georges & Fidel have in common? Well, the inriguing ads reflect their discriminatory minds and hostility to "others". The copy of the ad reads, ‘We don’t discriminate any breed’. Dogotel Pension for dogs. It was created by Tanque Group, Mexico City. We believe, it's more eye-catching than coherent and meaningful!..
These Mc Donald ads were embeded in the editorial of a Canadian newspaper with a change of font color. A smart execution, a brilliant idea in the use of the press, though not that fresh! And here is THE million bucks question: Why are Mc Donald ads so creative elsewhere? click here to view few original ones- Ain't no mandatory direction to follow in every market? although their burger doesnt really taste the same anywhere, there corporate advertising image should be globaly coherent somehow, no? Anyway...We really wish we could see such novel ideas implemented here in Kuwait, whether for Mc Do or any other brand. Need refrechments guys Big Time Big Mc!!
Very "artsy" campaign for Peugeot 206. We just wish we can get to see just one time, one day, once only once, such creative ads for the automotive industry in Kuwait. Coz what's available is really uurghh!
Description / Synopsis
|Agency||BETC Euro RSCG|
|Product Name||206 Hdi Fap|
|Date of First Publication||10/2004|
|Country of Production||France|
|Awards||Grand Prix de la Publicité Presse Magazine, 2004 (Agency of the Year)|
|Creative Director:||Rémi Babinet|
|Art Director:||Joann Ameline|
|Account Director:||Raphaël de Andréis|
|Account Supervisor:||Amagoia Martiarena|
|Advertising Manager:||Jean-Christophe Midey, Philippe Just, Erick Dazza, Vincent Drouet|
An eye-catching and very charming outdoor campaign for Pedigree dog food by TBWA. As for the print campaign, the photography is quite striking, "dans l'air du temps" as they say in French, which makes it ARRESTING! hehe!!...And funny! + Hug N' Sugar just love IT!!
In a bid to remind everyone of the amount of energy we waste every day, environmental groups are asking us to shut off the lights for five minutes between 6:55 and 7:00pm UK time today for the good of the planet--even the Eiffel Tower will be shut off for those 5 minutes. Officially dubbed " 5 minutes de répit pour la planète", the initiative is an effort to remind us--and our politicians--that we are wasting energy and need to take action.