One clever use of media, --a journalist behind bars-- a metaphor for conveying a message for the freedom of the press-- Copy reads: 'On this World Press Freedom Day, we salute the journalists, editors and photographers who brave death or jail to bring us daily news'. By Intermarkets, Dubai click for more of such approaches
EPICA SILVER 2007 To raise the awareness of the benefit of Lipton Green Tea: Healthy Natural: The trees of Cairo were cut and shaped to look like cups and mugs with Lipton Green Tea tags Category: Press, Poster & Techniques Entry: Lipton , "Lipton Green Tea tree" Agency: JWT, Cairo Creative Director: Fady Chamaa Art Director: Shady Abdellatif This ad won a Dubai Lynx award this year in ambient category--It is a brilliant creative execution of ambient media communication
2007 EPICA BRONZE Category: Press, Poster & Techniques Agency: H&C Leo Burnett, Beirut Entry: Johnnie Walker Black Label, "Stop-Play" Creative Director: Bechara Mouzannar Copywriter: Joyce Zavzavadjian Art Directors: Celine Khoury – Roula Ghalayini
EPICA BRONZE 2007, for Saatchi & Saatchi, Beirut for Sebamed--A definite innovative idea in ambient media around the region. Category: Press, Poster & Techniques Agency: Saatchi & Saatchi, Beirut Entry: Sebamed, “Acne” Campaign "We created 2 posters that we stuck on rugged walls. The texture of the walls is imprinted on the posters and makes pretty faces look rather jagged: the effect of Acne", explains CD, Samer Younes. Rajaa Khalifé is the Art Director of this original concept.
'STOP SECTARIANISM BEFORE IT SOPS US' The 05 Amam anti-sectarian campaign scooped recently an Epica bronze. Well done for Leo Burnett creative team; it is quite rewarding to see AMAM buzzing social campaign, designed with a pinch of irony and sarcasm, get such a great exposure and greater recognition. Although, the campaign denigrates with zeal, the Lebanese society drawing it as wholly sectarian, which could possibly exacerbate even more confessional belongings . Through Amam--an imaginary private company -- the campaign is mocking religious and socio- professional interactions: “parking for maronites”, “doctor for shiites”, “greek-orthodox specialist”… Anyhow.. A round of applause for Beirut Leo's multi-confessional creative team: Omar Boustany: Associate creative director Manal Naji: Senior art director Yasmina Baz: Art director Reem Kotob: Art director Awards already in hand: Bronze Epica 2007 for direct marketing. Dubaï Lynx Awards : Bronze Integrated Communication Pikasso Afficheur Citoyen: February 2007 And finalist at: Cristal MENA : Magazine Cristal Finalist Cristal MENA : Outdoor Cristal Finalist
By Eli Bouchaaya CD MemAc Ogilvy Kuwait Here is the new campaign of Burgan Bank, following its makeover operation, the lifting of its logo; certainly intending to upgrade its image and identity, "Because you drive us"... Burgan has changed!...And yes why not, some change, other mature, as this other enlightened man said. But hey, what's happening on the branding and re-branding trail? Who said it's time to change every part of you to B or U Die... Mister GLOBALIZATION or a greedy brandmeisters? BRAAAAAAANDZZZZ----definitely the buzz word of 2007... EVERYONE WANTS TO BE A BRAND IN ORDER TO BE...As if branding will rejuvenate you...and then, the cash will flow--as simple as that!! TO B OR NOT B WHAT DO U WANNA B? JUST B WHO U WANNA B!! Meanwhile, the BB we knew is dead; vive the swirl, the new BB; vivacity, dynamism and a new life awaiting the customer! Beware, the bank is driven by YOU...Does this mean, in the past, it wasn't!!?
by CD Elie Khairallah - Intermarkets Kuwait-- This ad was never published---though, it's one big change from the usual disastrous advertising photography featuring pukey burgers, an outcome of shortfall creativity for fast food advertising...
The Shadow of El'Hakeem, the cross--made of Becharré wood?!-- the circled Cedar, the trimmed edge of the cross, the message from Dr. Geagea to his comrades in the Forces, make of this visual a political greeting message.
The Italian visionary painter Giuseppe Arcimboldo (1527-1593) created his own singular style by portraying people made of vegetables and fruits, which compose the faces of his characters, piece by piece. Who better than him to inspire Leo Burnett's imaginative creative team in Beirut, in bringing all these magnificent X-Mas tree ornaments under one message, ‘The Art of Christmas’, and encourage people to create and compose their own personal flowery arrangements for the upcoming holidays? This extraordinary figure and appealing character composed for Exotica is quite arresting and it is certain to strike you when driving along Dora or Hazmieh Highway... Bloody Refreshing.. The Art of Communication at its best!! A bull's eye for the celebrations of the season's [floral] abundance.
When Advertising becomes Art... Illustration in Advertising: that's just IT: distinctive, imaginative and inspiring... And marketers should think more like artists...for branding sake... A Fruit blot rendering PS2 joystick for Chewy skittles sweets Keep on staring though... and you might see, 2 oranges or...? Boops...bicycles, female bodies, birds, moon or simply a turntable...Is it just my mind--- or Skittles strong effect on my affect? By Peter Russell CD & llustration by Sandeep Pradhan Impact BBDO, Dubai
STRAIGHT TO THE POINT IN A METAPHORIC SENSE; IMAGINATIVE AND SYMBOLIC 'A LA FOIS'... POINT BLANK. Ordinary bulbs are killing the environment. Just one simple act on your part can stop the climate crisis: switch to Compact Fluorescent Lamps. by Regional CD, Nirmal Diwadkar - TBWA\RAAD, Dubai Illustrator: Amritraj Gupta Copywriter: Sandeep Fernandes, Bassam Doss
An innovative approach in outdoor media --at least in Lebanon-- quite original and relevant for an insurance company..As for the trust, that's another question? Do insurance company inspire trust?? Well, that's not the subject of this blog... By Alain Choucair Creative Director, Grey Worldwide - Beirut