Rebuilding Lebanon for Jordan River Foundation by IDEA-JWT, Amman. A silver awarded ad for Public Awareness Messages (non governmental) at the Jordan Ad Awards 07 If you'd like to see the Lebanese flags in different shapes and colours, click here If you'd like to see more awarded ads from Jordan click here If you'd like to see twisted flags click here
Fabulous ad from DDB Milano for VW sponsoring the Nobel Committee for the Disabled with the punch line "Solidarity is a Form of Art" - SIMPLY BRILLIANT! Creative Directors: Francesco Emiliani, Enrico Bonomini Click HERE for an added delight from VW
This brilliant road safety ad by Leo Burnett Dubai for General Motors got a Crital award at Lebanon Mena Cristal held at Mzaar Intercontinenatl in 2006 for NGOs, Charities, Aid Organisations, Public Awareness Campaigns.
A public Awareness ad for Emirates Diagnostics Clinic to "have a mammogram before it's too late". Designed by Saatchi & Saatchi Dubai, CD Ed Jones, it made its impact on the jury of the Dubai Lynx jury in 2007 and got rewarded with a Gold Lynx for Commercial Public Services [ Hospitals, Healthcare facilities & Medical Services ]
"Freedom From Hunger Week" won the (Silver Lynx) for Public Health & Safety, Public Awareness, Fundraising & Appeals at Dubai Lynx Awards, 2007. Eradication of Poverty is the message and cause Emirates Today/Evening Post wanted to endorse and convey. Designed by Team Y&R Abu DHABI it is one of the entries that will take part in the first worldwide IAA SRC AWARD in asociation with ACT . You still have time to submit all public awareness ads designed in 2007, go to ArabAd TIDBITS blog for more details or just fly to IAA Washington in April 2008 to be part of and check WHAT'S NEXT?
Sit twisted and talk straight is an approximate translation of the copy; something that sounds like,'You don't have to be straight as an arrow but must be plain-spoken'. Many were slow to grasp this outdoor advertising message - and i reckon being extra slow myself, as, to start with, I never managed, to read the crowded copy like in one shot to be able to get it. But since it was the talk of the town, figured out with some help... Communication meant basically to inform the whole country about the availability of the new service from Ogero; the service --for land line phones -- made, at last, international lines possible and accessible from home. Nevertheless, the ad conveys a stronger political message tainted with mockery, a mega obvious farce calling for a straight President who will have to talk straight, sit straight and work straight. I like this play on words that surely made our ex-president think a bit about how we think of him---though not so sure on this one! but am sure he got a bit paranoid at the campaign view wondering if it was addressed to him. It is a funny situation...But it is worthy noting too that many didn't even get the joke if there is one .. One morning, the campaign disappeared from the public eye view, deleted as fast as a lightning, Mazzé-Syrian style with no explanation from anyone, no nothing... All what was left is that added service from Ogero Telecom - yeah that wasn't a joke after all--and an option to call friends and family living abroad to narrate how absurd is the living in Lebanon and how amusing is everything else. Fortunately all is made of non stop laughable laughs. Life is just a Beach in Crazy Beirut!! Ad for Ogero made by CD Sami Saab of Publicis. Graphics, Beirut.
H&C Leo Burnett, Beirut created this AIZONE campaign developing a theme aimed at lifting the general mood in Lebanon. The “Brave New World” pertinent communication ran across the country last April 07, using mainly outdoor media. The campaign was divided into three separate visuals showing different aspects of this brave world according to the fashion store: Progress, big ideas and joie-de-vivre; it incorporated graffiti art, an innovative approach in advertising expression in Lebanon, and it reminded the viewer of Soviet-era propaganda posters. Italian photographer Matteo Linguiti shot the cast in Milan and Fabio Berton, a designer famous for his work for MTV, came up with the graphics. The result was a fresh, daring and uplifting creative message in in line with Aizone brand identity and spirit. Creative Team Celine Khoury - Associate Creative Director Roula Ghalayini - Associate Creative Director Amin Kurani - Copywriter Communication Team Carol Hanna - Group Communication Director Nathalie Edde - Communication Supervisor Yanal Hanna - Senior Communication Executive
To comment or not to comment? Well, it's O SòO`O Funny! O TV is Michel Aoun's Own TV station. The Lebanese infamous GENERAL launched recently his Own private TV and branded it O for Orange, probably his favourite colour selected to dressed up his party and its entire corporate identity.
Amnesty International Campaign (Imprisoned, Tortured, Abused) by JWT Dubai. This campaign was awarded the Grand Prix in Magazine category at the Cristal MENA in 2007, held in Faraya at the Intercontinental Mzaar Hotel.
An Ad as simple as Marhaba (hello) yet as strong as the message it conveys: "KEEP THE GAME CLEAN". Calling for cordial play and apolitical behaviourism in sport, this metaphoric visual is one smart approach in a country where everything and anything has become increasingly partisan. Al Ansar is a Lebanese football team who's sending out this message pushing for social awareness; it ran on billboards all over Beirut and managed to get a great deal of attention probably for the witty association between the message and the sponge. Designed by Allied Advertising - CD: Rami Traboulsi