GLOW Crazy

The Night of the Adeaters has been scheduled for 2006, February 20th & 21st at Shaab Cinema. All we can say for now is that The Night will glow crazy... Expect the unexpected for this quarter of a century celebration of The Night of The Adeaters.

Jean Marie & the Cinémathèque

Tarek Sultan, Advertising Manager of Al Qabas newspaper with Jean Marie Boursicot, creator of The Night of The Adeaters in Kuwait, Feb. 2005 It all started at 10! After having discovered his first treasure, a big poster lauding the merits of Gervais ice cream, he decided to become the Ali Baba of Advertising. The operator of Ciné Madeleine in Paris, who found this kid loveable, used to give him copies of candies' commercials as Krema sweets, Miko ice cream.. The embryo of a collection was born. He rifled the waste cans. Not just any ones! Those of film distributors of the Boulevard Longchamps who carelessly unaware, discarded trailers and advertisng films. By accumulating his "treasures", he mixed his passion for posters and advertising with that for Cinema, without imagining, at that time, turning his passion into a business. After his college years, he emerged at Publicis in 1978. There, he discovered that, surprisingly, no one keeps the commercial spots. Neither advertisers, nor agencies nor the producers! Jean Marie Boursicot decided to create the Cinemathèque, a library of advertising films that encompasses today over 700 000 TV commercials.

LA NUIT...

La Nuit des Publivores, by Jean Marie Boursicot, is a night that gives you glimpses into the humour, the concerns, the mentality, the culture, and above all the creativity of the various countries from which these ads originate. It is a night full of fun of course and definitely a mind-expanding, inspirational experience. In addition to being a night of quality entertainment, where ART MEETS ADVERTISING & ADVERTISING BECOMES CINEMA, it also has the power to revive creative enthusiasm and the quest for creating kick ass work..

When Advertising becomes a SHOW....

Now for the good news! The Night of the Adeaters has been scheduled for the 27 and 28 of February at Shaab Cinema. Why good news? Because such a glittering event is a window into the creative world. The Night of The Adeaters is, therefore an explosion of talent, inspiration and creativity. All of you people, interested in the promotion of outstanding feats are welcome to enjoy, focus and react to a selection of around 400 TV commercials from the four corners of the globe. THE NIGHT OF THE ADEATERS IS NOTHING BUT CINEMA, A STATEMENT OF OUR TIME, A COMMON LANGUAGE FOR ALL AUDIENCES. We, at The Zone, hope to make of such a viewing an adventure worthwile the effort hoping that it will be the catalyst to encourage Kuwait's creative and art superstars to join the legions of pioneers who had over the time left their mark on the advertising industry. Let's make the Night a real feast and hope that we savor every moment of the show. D'avance, Bon Appétit!!

Boo. Laugh. Whistle. Clap. Cheer

Boo. Laugh. Whistle. Clap. Cheer To the best, funniest, most awarded & most unexpected TV commercials from around the world. Get inspired, THE NIGHT IS YOURS...

it's a bird...it's a plane...no it's..

SuperAdman.... tonight was Beirut's turn to be rescued by our Superhero.. he has yet again hit the skies bound for another mission of making sure Adeaters all over the world are gluttonised with commercials to the point of laughter overdose...COMMERCIALS, COMMERCIALS... HOW MUCH CAN YOU EAT?.. SUPERADMAN will be visiting another 22 cities before landing in Q8... they say patience is a virtue... hmmmm well rest assured, he will be here to save you if you do...love eating commercials..Gluttony, not a sin at "THE NIGHT"! P.S an eye witness managed to capture our hero on camera as he was zooming thru the galaxy.... check him out in Bazaar Magazine starting December...

The 25th Night of the Adeaters

Besides its practicality, advertising can influence mentalities, change the image of a city or may even initiate real folklore and stimulate one to ACT responsibly. It is definitely through diversity that we learn the most valuable lessons and expand our horizons.

This is one of the reasons why – in addition to the fact that “The Night” is set as always to be a load of fun and inspiration - The Communication Zone, with the support of major sponsors such as MTC, Mac City, Al Rai TV, TV5 Monde, Hugo Boss, Sharq Mall to name a few, decided to offer the Kuwaiti public the most successful show devoted to advertising, with a tradition of twenty five years of screening in more than 50 countries and consisting of over 400 commercials:

The Night of the Adeaters

For those who aren’t “in the know”, The Night of the Adeaters is the TV commercials buffet specially cooked by the French chef Jean Marie Boursicot for all ad-icts and cinema lovers. A unique program for the 25^th edition of “The Night”, encompassing some of the most amazing TV commercials in the world, is scheduled for February 2006.

If the mentioned above sounds tasty to your ears and if you have an appetite for clever commercials, you will surely enjoy this view-athon of TV commercial mania from all over the world that will be screened at Cinescape Shaab-Kuwait.

Get ready for an avalanche of ad-licious commercials, a 3-hour fun ride with invigorating breaks on this 25^th year of Adeaters existence.