the other side of life

Art direction is quite nice, logo treatment is perfect; it's a refreshing campaign comparing to pointless celebrity endorsments that Coke...& Pepsi have been stuck to for so long. the TV spot is amazing too. by Wieden & Kennedy agency , Amsterdam

Cool means...

Thanda Matlab Coca Cola = Cool Means Coca-Cola! An old ad but so cool because so local. It won a Cannes Lion in 2003. By McCann Erickson- India.

COKE Competition

The Club Coca-Cola project was launched, at Studio One in Cape Town, in December 05, as part of a global campaign. The functionality of the contoured, limited edition CLUB Coca-Cola bottles- printed in ultraviolet ink on aluminium- has been taken to the outer edges of global design by a team of five of the world's best design agencies, tagged the M5 (Magnificent 5) by the soft drink brand. The M5 consists of the Designers Republic (Europe); MK12 (North America); Lobo (South America); Caviar (Asia) and Rex & Tennant McKay (Africa). The common theme of "optimism" and "a better world" was the basis with which these designers started their creative development - key to brand Coca-Cola's identity. South Africa's trend setters and socialites saw the first edition of the Club Coca-Cola series (LoveBeing, produced by Designers Republic), in Cape Town's premium clubs from early January, in limited edition of course. Great job! Always, COCA-COooooooLAaaaaaa!

Killer coke

Colombia Demands Justice Boycott Killer Cola The Taste of Social Injustice Taste of Social Injustice Coca-Cola faces a growing boycott on U.S. college campuses and abroad, thanks to a campaign carried out by veteran labor activist Ray Rogers, who says Coke hasn't done enough to prevent violence against workers at its bottling plants in Colombia. Coca-Cola and its bottlers argue that the workers were simply caught in the crossfire of Colombia's four-decade-old civil war between leftist guerrillas, the army, and paramilitary death squads. In December O5, New York University and the University of Michigan became the 20th and 21st U.S. colleges or universities to ban Coke products from their campuses. The National Union of Students, a purchasing co-op for more than 200 British student unions, is debating whether to renew Coke's contract. A number of Italian institutions also have joined the growing boycott. A DEFINITE ARTFUL PROTEST!!

Pepsi v/s Coke

Pepsi X-Mas greeting 2005 v/s Coke greeting in the 40's... Is the "ASK FOR MORE" tagline inspired from this one? FOR MORE on the COLA War check this out

Blàk Coke

NEWS UPDATE Coca-Cola Blāk is due to be launched early next year. Coke, The Company says that Coca-Cola Blāk is a new kind of beverage with an invigorating and stimulating blend of real coffee. Hmmm...a Bolivian drink? or a an iced frapuccino-starbucks replica kind of? let's wait & taste...

While, earlier this month, Coca-Cola announced that it was pulling the plug on Vanilla Coke.

IS BLAK DOOMED TO AN EARLY DEATH TOO?