Mother nature

Santal ad by Impact BBDO Beirut

Bloody Tasty Wine yet Soulless Creativity

Here is an ad for Lebanese wine Kefraya with the vine artistic rendering of Lebanon's map. Copy reads: "the soul of a country in a fine wine" >> L'âme d'un pays dans un grand vin". Although granted a Pikasso* Bronze in 2006, such concept is not far-fetched and has been applied to various products (two similar ones, featured on this blog , promote cars & alcohol ) and the most striking resemblance is the one for the Spanish wine designed by Tandem Campmany Guasch DDB, Spain- click for the proof. Do we have to remind ourselves every once in a while -- so to justify 'anemic' creativity-- of that old adage.... "Great Minds......think alike"... We don't think that great and alike could cohabitate in any form.. Anyhow... Best is to let Creativity roll wildly, as an avalanche would do; let the rage against "the ape movement" explode while it paves the way to a thunder of Originality, for God's Sake & dire powerful communication. Client: Chateau Kefraya Agency: Impact BBDO Beirut CD: Dani Richa; AD: Fadi Mroué; Copywriter: Yasmine Murad *Pikasso D'or is an Annual Event initiated by the infamous Lebanese 'Yellow Company' -- Les Affichages Pikasso - to reward creative visuals in outdoor advertising.

Cheers

ArabAd Zone is taking a break & will resume blogging @ the outbreak of the New Year.

Wish all Zone's visitors the best and promise to jazz it up in 2008. Meanwhile, you can pop out some Bubbles from Sirdab for a little dance with creativity. Cheers & Peace out.

Dare for more Gold

EPICA GOLD in outdoor category for Pepsi ‘Dare for More’ campaign by BBDO Dusseldorf

blurred label

"For those who know what to look for" reads the copy for Blue Label of Johnnie Walker by BBH New York Illustrator: Warren Du Preez; Nick Thornton-Jones Art Director: Nick Klinkert

The morning after...

Here is one for Absolut Vodka in concordance with the news ( Saddam's fate) and our state after a festive New Year party..

When Santa is drunk...

Since we haven't posted any Xmas or Ramadan ad this time, we have decided to share with you our favorite ones so far. The Merry X-Mas ad is done by Leo Burnett China and is absolutly brilliant. As for the "Don't drink and drive" by Heineken too, agency is unknown but it's a fun one.

the other side of life

Art direction is quite nice, logo treatment is perfect; it's a refreshing campaign comparing to pointless celebrity endorsments that Coke...& Pepsi have been stuck to for so long. the TV spot is amazing too. by Wieden & Kennedy agency , Amsterdam

Drink the music

Lovely Heineken campaign, bronze winner-Epica-2006 featuring Ozzy Osbourne, Michael Jackson & Elvis Presley. Copy on bottom reads "Drink the Music". CHEERS & ALL THE BEST FOR ALL OF YOU OUT THERE, FOR THE NEW YEAR...& AFTER!

Absolute sweetness

Lovely as usual for Absolut Vodka by TBWA

wine made of

A wine ad?! yes and a Spanish one! but what does it say about the wine itself, its taste, its origin? Certainly not much; although it's very well art directed & quite appealing hence unforgettable. Still, is it enough to sell a product? + What's the point in the use of a grape branch to pattern an animal; what's the link between a fish or a cow and the wine? not an easy guess!! Does anybody know? Agency: Tandem Campmany Guasch DDB, Spain // Creative Director: David Guimaraes // Copywriter: Xavi Valero

Absolut ILLUSION

Absolut Vodka ads always rocked... This is one campaign we like in particular... click on pix for a better view... GAZE INTO THAT MAZE, IT'S MADE TO AMAZE!!!

Cool means...

Thanda Matlab Coca Cola = Cool Means Coca-Cola! An old ad but so cool because so local. It won a Cannes Lion in 2003. By McCann Erickson- India.

COKE Competition

The Club Coca-Cola project was launched, at Studio One in Cape Town, in December 05, as part of a global campaign. The functionality of the contoured, limited edition CLUB Coca-Cola bottles- printed in ultraviolet ink on aluminium- has been taken to the outer edges of global design by a team of five of the world's best design agencies, tagged the M5 (Magnificent 5) by the soft drink brand. The M5 consists of the Designers Republic (Europe); MK12 (North America); Lobo (South America); Caviar (Asia) and Rex & Tennant McKay (Africa). The common theme of "optimism" and "a better world" was the basis with which these designers started their creative development - key to brand Coca-Cola's identity. South Africa's trend setters and socialites saw the first edition of the Club Coca-Cola series (LoveBeing, produced by Designers Republic), in Cape Town's premium clubs from early January, in limited edition of course. Great job! Always, COCA-COooooooLAaaaaaa!

Johnnie walked

DON'T DRINK & DRIVE - 400 people died last year, in Kuwait, from road accidents alone. & since Johnnie is the national drink, here is this one for you.

Blàk Coke

NEWS UPDATE Coca-Cola Blāk is due to be launched early next year. Coke, The Company says that Coca-Cola Blāk is a new kind of beverage with an invigorating and stimulating blend of real coffee. Hmmm...a Bolivian drink? or a an iced frapuccino-starbucks replica kind of? let's wait & taste...

While, earlier this month, Coca-Cola announced that it was pulling the plug on Vanilla Coke.

IS BLAK DOOMED TO AN EARLY DEATH TOO?

AM ON FIRE....

That's just A-S-T-O-N-I-SH-I-N-G!!

Evian - 1998 7UP - 2001 UV Vodka - 2003 Johnnie Walker - 1999 Guiness - 2000 Heineken - 2001

SANTA a MILLER plz!!

CHEEEEEEEEEEERS...........

CHEERS

says goodbye to TVCs In the UK Heineken has decided to shift its £6.5m advertising budget away from TV and rather invest in sports sponsorships and point-of-sale promotions. Rob Marijnen, managing director of Heineken UK explains on Times Online: "The enormously cluttered environment in TV ads makes it difficult to make standout ads. It's also very expensive and it's questionable as to its effectiveness." Media fragmentation makes it difficult to target Heineken's core market (18 to 26 years old) through TV ads and buying airtime is getting more and more expensive. These are basically the reasons that convinced the Dutch brand to look for new solutions in advertising. Who will follow?

The ABSOLUT NAUGHTY KISS

ABSOLUT GREETINGS to all Adeaters Lost in the Sand... For Bubbly Ideas loG ON to: absolut.com/naughty