Overcome your Fear of the Spill

Leo Burnett Dubai was awarded a Lynx Bronze in Print category for Procter & Gamble Tide campaign.

Keep your eyes on the road

GMC Acadia public awareness campaign is designed by Leo Burnett Dubai ; it was awarded a Silver Print Lynx on March 17 at the Dubai Lynx Award Ceremony.

8 out of 10 accidents....

General Motors Road Safety Campaign by Leo Burnett Dubai awarded a Lynx Silver for Chevrolet 'living room, kitchen & office' print advertisements.

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The Egyptian hotdog, burger & pizza

The Dubai Lynx Print Grand Prix went to Leo Burnett Cairo for the Heinz Ketchup campaign: 'Egyptian Hotdog,' 'Egyptian Burger,' 'Egyptian Pizza.'

Flowers online

Pikasso Rooftop Award 2008 for Exotica campaign

Agency: Leo Burnett Beirut

Creative Director: Bechara Mouzannar / Chermine Assadian

Art Director: Manal Naji / Layla Naamani / Joumana Ibrahim

Copywriter: Omar Boustany / Joyce Zavzavadjian

Photographer & Illustrator: Mark Calina

Forever Love

A concept for Exotica by H&C Leo Burnett, Beirut that "shows the true meaning of love with a daring twist" on the occasion of Valentine day.

Senior Art Director: Manal Naji Art Director: Joumana Ibrahim Junior Art Director: Moudi Yafi Creative Director: Chermine Assadian Year: 2009 - Country: Lebanon

Dress Up

“Take a flower, a white flower, from Exotica. Turn it upside down, add a spoonful of glamour, a few acres of well trimmed grass, a hint of blue sky, the more fantasies you can get, the promise of a new beginning... and you’ll get the perfect flavour for your wedding....”

explained Omar Boustany to ArabAd magazine when asked to elaborate about the latest Exotica ads created this summer and seen on various media outlets across Lebaon.

Credits

Associate Creative Director: Omar Boustany Senior Art Director: Manal Naji Junior Art Directors: Layla Naamani, Joumana Ibrahim Copywriters: Amin Kurani, Joyce Zavzavadjian

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“Do you remember when Blue was the colour of the sky and Orange the colour of a tasty fruit? Unfortunately, colours have become highly explosive in Lebanon and each is a code for a political party, a flag for potential troubles. "

After the terrible events that happened in Beirut in May of this year, adds Boustany "we were deeply depressed...Then came the Doha agreement and the end of the sit-in in Beirut’s Downtown; we all hoped for a new beginning... At the agency, we all felt that we shouldn’t lose the momentum and do something immediately to trigger a positive atmosphere in our country. We thought, maybe if we marry them all, through their colours, then maybe, it will help. So, we married them according to tradition. After that, it’s very difficult to divorce!” - Omar Boustany Credits Associate Creative Director: Omar Boustany Senior Art Director: Manal Naji Copywriter: Rana Najjar Junior Art Director: Joumana Ibrahim

Flowers for your balcony

Exotica by Leo Burnett Beirut

Play IT Safe

Joy Pad for the Lebanese Red Cross A bronze Lynx Award in Public Health / Print category By Leo Burnett, Beirut

EXOTI--CON

Russian Dolls for Exotica outdoor ad by Leo Burnett, Lebanon; It's the earliest reminder in Lebanon of Mother's day (March 21st). Thanks Exotica!! Could have forgotten!! But will this ad make us buy mommy's flowers from your place? I guess, it's more corporate!! as in EXOTICA too doesn't forget moms'... Russian dolls are maybe overused items in visual communication, however the treatment, concept, approach, execution, you name it, is different than all the déja-vu poupées russes... (N'est-ce pas Asfahani???--guess ur d expert & now more than ever!!! Since ur dream finally came true--OOOF, at last---& now a round of applause to AS-- ur finally part of the Idiotic Alienated Association- Q8 Chapter 0).

Uncensored, Uncut, Unedited

Poster campaign developped by Leo Burnett, UAE for Showtime to highlight the fact that movies broadcasted by the channel are uncensored, uncut, unedited, as "UNCUT MOVIES TELL A DIFFERENT STORIES & EDITED MOVIES REDUCE THE FUN.

Slow down

This brilliant road safety ad by Leo Burnett Dubai for General Motors got a Crital award at Lebanon Mena Cristal held at Mzaar Intercontinenatl in 2006 for NGOs, Charities, Aid Organisations, Public Awareness Campaigns.

A brave New World

H&C Leo Burnett, Beirut created this AIZONE campaign developing a theme aimed at lifting the general mood in Lebanon. The “Brave New World” pertinent communication ran across the country last April 07, using mainly outdoor media. The campaign was divided into three separate visuals showing different aspects of this brave world according to the fashion store: Progress, big ideas and joie-de-vivre; it incorporated graffiti art, an innovative approach in advertising expression in Lebanon, and it reminded the viewer of Soviet-era propaganda posters. Italian photographer Matteo Linguiti shot the cast in Milan and Fabio Berton, a designer famous for his work for MTV, came up with the graphics. The result was a fresh, daring and uplifting creative message in in line with Aizone brand identity and spirit. Creative Team Celine Khoury - Associate Creative Director Roula Ghalayini - Associate Creative Director Amin Kurani - Copywriter Communication Team Carol Hanna - Group Communication Director Nathalie Edde - Communication Supervisor Yanal Hanna - Senior Communication Executive

Keep Walkin' through 2008

2007 EPICA BRONZE Category: Press, Poster & Techniques Agency: H&C Leo Burnett, Beirut Entry: Johnnie Walker Black Label, "Stop-Play" Creative Director: Bechara Mouzannar Copywriter: Joyce Zavzavadjian Art Directors: Celine Khoury – Roula Ghalayini

Epica rewards tolerance

'STOP SECTARIANISM BEFORE IT SOPS US' The 05 Amam anti-sectarian campaign scooped recently an Epica bronze. Well done for Leo Burnett creative team; it is quite rewarding to see AMAM buzzing social campaign, designed with a pinch of irony and sarcasm, get such a great exposure and greater recognition. Although, the campaign denigrates with zeal, the Lebanese society drawing it as wholly sectarian, which could possibly exacerbate even more confessional belongings . Through Amam--an imaginary private company -- the campaign is mocking religious and socio- professional interactions: “parking for maronites”, “doctor for shiites”, “greek-orthodox specialist”… Anyhow.. A round of applause for Beirut Leo's multi-confessional creative team: Omar Boustany: Associate creative director Manal Naji: Senior art director Yasmina Baz: Art director Reem Kotob: Art director Awards already in hand: Bronze Epica 2007 for direct marketing. Dubaï Lynx Awards : Bronze Integrated Communication Pikasso Afficheur Citoyen: February 2007 And finalist at: Cristal MENA : Magazine Cristal Finalist Cristal MENA : Outdoor Cristal Finalist

ExoticART BY d LEOS' of Beirut

The Italian visionary painter Giuseppe Arcimboldo (1527-1593) created his own singular style by portraying people made of vegetables and fruits, which compose the faces of his characters, piece by piece. Who better than him to inspire Leo Burnett's imaginative creative team in Beirut, in bringing all these magnificent X-Mas tree ornaments under one message, ‘The Art of Christmas’, and encourage people to create and compose their own personal flowery arrangements for the upcoming holidays? This extraordinary figure and appealing character composed for Exotica is quite arresting and it is certain to strike you when driving along Dora or Hazmieh Highway... Bloody Refreshing.. The Art of Communication at its best!! A bull's eye for the celebrations of the season's [floral] abundance.

you'll be lovin' it!

Amazing idea for Ramadan, so different frtom the usual & the clichés...by Leo Burnett, New Delhi.

When Santa is drunk...

Since we haven't posted any Xmas or Ramadan ad this time, we have decided to share with you our favorite ones so far. The Merry X-Mas ad is done by Leo Burnett China and is absolutly brilliant. As for the "Don't drink and drive" by Heineken too, agency is unknown but it's a fun one.

Dirt, my second nature

For harsh, rugged terrain you just need your seemingly heavy duty Atlas ATB. No need to say more apparently. This campaign from Leo Burnett, New Delhi leaves you with your imagination to picture your next cycling adventure. Although we feel there is room for a catchy and unforgettable slogan to stick in the mind of fans of such sport. It is a good brainstorming task for advertising students. Start by annoting all the words that these visuals inspire you. Here is a start for you... sand, pebble, mud, nature, dirt, real, adventure, naked pleasure, terra firma... Please forward us what copy you believe could have fit this campaign for the VTT of ATB. Here is what I came up with..Don't laugh..It's late and it's the first toughts, with no shame or hesitation, that am laying out till i find an appropriate one. So .. Here we go... Victorious you will be on terra firma...with Atlas ATB Naked pleasure... on your Atlas ATB Dirt is my second name... & Am proud of it when I get on my Atlas ATB Du vrai de vrai sur Atlas ATB Stay away, am riding my Atlas ATB My Atlas ATB & ME that's a whole story!! Whoops..That's it for now..I might wake up tomorrow and get shocked by this lazy post but hey, whatever...

Charbel Maroun

STOP SECTARIANISM CAMPAIGN Awareness campaign on sectarianism Background: Since 1920, Lebanese society has been structured according to religious confessions or sects. Within a country of 10,000 km², we have over 17 official religious sects. Sectarianism is intertwined in our daily life, and has been so for years, officially and in society. Most official positions are based on religious denominations. Sectarianism was one of the main factors leading to the civil war, but even today, everybody still thinks along religious lines and divides people into sectarian groups. The topic was always a taboo subject, until the "Spring Revolution" of 2005. With this movement, the creation of civil society groups brought together people from every religion, and made it clear to many that civil society-led initiatives could effectively make a difference. The campaign: (text By Leo Burnett) The campaign focuses on the ridiculous/harmful side of sectarianism/confessionalism and its excesses in our every day life. Generously conceived for AMAM by a multi-confessional creative team of like-minded people from the H&C Leo Burnett agency- Beirut, the campaign is bound to make you both laugh and think. The tone, which is innovative, provocative, funny and straight to the point, will most certainly generate debate and provoke much-needed thinking about the reality of how far confessionalism dictates our every day social behaviour. Like us, you think confessionalism is a plague which has been eating away at this country for as long as one can remember. Like us, you also think this country, despite all its flaws and complexities, remains a place like no other, one we should cherish, support & believe in. Like us, you have surrendered to the Lebanese spell, and have vowed to always keep trying, in your own way, to make things better. Like us, you are a believer in the unique richness and potential found in the Lebanese pluri-confessional make-up. We hope you like this campaign. If you do, and wish to support us for other citizenship-building awareness campaigns of this kind, please get in touch. www.05amam.org Thank u Omar