Slow down

This brilliant road safety ad by Leo Burnett Dubai for General Motors got a Crital award at Lebanon Mena Cristal held at Mzaar Intercontinenatl in 2006 for NGOs, Charities, Aid Organisations, Public Awareness Campaigns.

SCRATCH N' ROLL UR PAPER

A teaser and reveal for GMC - Behbehani Automotive- by Pulse DDB - Kuwait

Toyota on banana

Copy reads: "Keep in touch with nature" This poster for Toyota Cruiser was printed on a banana leaf. It's pretty cool, isn't it?

sexy 206

Very "artsy" campaign for Peugeot 206. We just wish we can get to see just one time, one day, once only once, such creative ads for the automotive industry in Kuwait. Coz what's available is really uurghh!

Description / Synopsis

A resolutely artistic and modern campaign that enhances and modernises the car's image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.

Context

The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.

Philosophy/Solution

The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.

Title	"La Fleur"
Agency	BETC Euro RSCG
City	Paris
Advertiser	Peugeot
Brand Name	Peugeot
Product Name	206 Hdi Fap
Business Sector	Cars
Date of First Publication	10/2004
Market	France
Country of Production	France
Language	French
Type	Print
Awards	Grand Prix de la Publicité Presse Magazine, 2004 (Agency of the Year)
Creative Director:	Rémi Babinet
Art Director:	Joann Ameline
Account Director:	Raphaël de Andréis
Account Supervisor:	Amagoia Martiarena
Illustration:	Psychopathe
Advertising Manager:	Jean-Christophe Midey, Philippe Just, Erick Dazza, Vincent Drouet

DRIVE ME CRAZY

Here are two original use of outdoor advertising. Definetely arresting! Grand cherokee is by BBDO Canada. VW - drivers wanted - Unknown agency

Moved by a Citroen

Well, well, well, that's the first time ever, that we get to see ads, in Kuwait, for an automotive brand without having to see the car featured... And we just love this campaign. It's obviously addressed to a smart, mature audience who doesn't need to see the car pictured to get its interest. These ads aim at creating an emotional bond with the brand instead of provoking an instant buy. And that's what is called brand building. Bravo guys! by B Communications - Kuwait ; Creative Directors: Gilbert Semillano & Eric Tabuena

Brilliant Audi

Brilliant art & idea. Amazing work.

VW v/s HYUNDAI

Super similar art treatment, isn't it? also same approach as given to the Tata Safari ads by Ogilvy & Mather and adidas ads as well. Hmmm!

More car ads

Copy reads "Calculate the intensity of the impact" . This campaign for Megane cars is very much consubstantial to the Smith & Wesson one featured below ; it also resembles the wine ad above and is quite similar, in its approach, to the Animal protection campaign posted above too. What do you think? Great minds think alike! Do they?

Fun all the way

"Fun on the outside, serious underneath" reads the copy. One fresh imaginative campaign, quite old though, for Beetle cars that manages to portrait VW spirit. The focus is not on the car, rather these ads just communicate the mindtrip of VW drivers. Honestly... It kills us not to be able to see such car adverts in Kuwait where it's often an image of the car taken from a catalogue along with its price and a lot of blahblah that accompanies it, basically an essay written about the car specs with a cliché slogan. Deadly communication!!

ARTVERTISING

Here are two different campaigns ("go-playground"; "wanna play") for Suzuki/Swift cars (by Pagès BBDO-Dominican Republic) where photoshop has been ditched to welcome a very interesting drawing. Try to look deeper to fetch for the details - click on image for a larger picture; it's quite pleasurable as well as cheerful plus you get really hooked... "Wanna play in that playground?" That's the Swift spirit and it's damn good! Art in advertising is definetly taking the lead. However, these ads are very similar to Nike campaign posted on this blog down below and some others that we've seen and will get posted soon too. Though, it's quite normal that advertising finds inspiration from the arts and vice-versa.. Illustrator: Efrain Raymundo

up in the street

Trafo Turkiye has created a car street display in three popular location in Istanbul for Renault MeganeCC, putting a platform which holds car upright and meanwhile rotates it. That's the kind of stuff called guerilla marketing that we need to see in Kuwait.

STUNNING butterflies

When Advertising becomes Art...That's exactly IT!! we love this campaign for Vespa scooters; best of ads seen lately.. That's the kind of stuff you'd like to keep, print, reprint on posters, postcards, hang, fwd... Can't get enough with!! Agency: Dentsu, Toronto, Canada Creative Director: Glen Hunt Art Director: Deborah Prenger Copywriter: Glen Hunt

sexy killer machine

Very eye-catching visuals and killer art directing by FCB Sao Paolo for BMW Bikes. Would be perfect as posters! Superb!

JUST SMART BILLBOARDS

Kilometers of music

By JWT, Madrid- for the Mazda 3, with its incorporated 4.5 GB MP3

Volkswagen entourage

Another super duper automotive ad where no car is featured. This is the spirit of VWolkswagen... By Fallon ad agency-Singapore. VW ads truly rock!!

Let's take it all off!

"Let's take it off. Let's take it all off" A smart use of media; this is a magazine wrap where while removing the wrap, the mini cooper cover gets uncovered!

Rockin' car ads

---From top: Jeep;Polo-VW;Renault Espace;Mini Cooper---- Get inspired! by these 4 selected ads- posted as a perfect proof of Advertising Creativity, where no car is featured. Featuring a car doesn't necessary convince us to buy the car; showing the price is even deadlier!! Let your imagination do the walking... These are wonderful & award-winning advertisements.... Hope Kuwaiti automotive advertisers will get there one day by requesting Rockin' car ads from their appointed ad agencies...It's about time we change the speed by shifting the rules!!!