New colours to chew

A bronze Lynx award for an all colour campaign by FP7 Doha for Babol chewing gum

The King of Multi-Tools

Leatherman campaign by FP7 Dubai won a Lynx Bronze Award in outdoor category.

Dial Anywhere...

Henkel Dial Sanitizer (office, park, couch) campaign by TBWA\RAAD Middle East UAE won a Lynx Bronze in the outdoor category

With anti-blink feature

A silver Lynx in outdoor category for this Samsung (students) camera ad designed by FP7 Doha.

1 Dirham Ice-cream

This McDONALD'S 1 Dirham Ice-cream on a couch is designed by FP7 Dubai & won a Lynx Bronze in outdoor.

Splash Heinz

Dubai Lynx silver outdoor award for Heinz Ketchup ad created by FP7 Doha

Lynx Outdoor Grand Prix

The Dubai Lynx Outdoor Grand Prix was awarded on March 17, to FP7 Dubai for the Braindrain Education programme campaign: 'Gumi Bears,' 'Poodle Balloons,' 'Anatomy.'

Click on image to enlarge

Flowers online

Pikasso Rooftop Award 2008 for Exotica campaign

Agency: Leo Burnett Beirut

Creative Director: Bechara Mouzannar / Chermine Assadian

Art Director: Manal Naji / Layla Naamani / Joumana Ibrahim

Copywriter: Omar Boustany / Joyce Zavzavadjian

Photographer & Illustrator: Mark Calina

Forever Love

A concept for Exotica by H&C Leo Burnett, Beirut that "shows the true meaning of love with a daring twist" on the occasion of Valentine day.

Senior Art Director: Manal Naji Art Director: Joumana Ibrahim Junior Art Director: Moudi Yafi Creative Director: Chermine Assadian Year: 2009 - Country: Lebanon

Ya3ish Lobnan w Alwano

“Reviving the colours of the nation” is a campaign for Persil Color that DDB Beirut conceptualised, as Lebanon was witnessing a fresh breath on the political arena that was felt like a new beginning, specially following the reconciliation chapter of Doha and the election of a new president for Lebanon, which ended a political deadlock that lasted nearly two years. Persil campaign reflected the nation’s strong comeback with its vibrant colours and the Lebanese flag portrayed in a linen closet. Built upon Persil Colour’s unique selling proposition, “Give life to your colours,” DDB went on with that concept, which mirrors an emotional patriotic message, while it highlights the functional benefit of the brand --of newness & cleaness.

Credits Advertising Agency: DDB - Beirut Creative Director: Claude Hatem Account Manager: Nathalie Khoury Art Director: Diana Soussa Photographer: Astrid Challita

EXOTI--CON

Russian Dolls for Exotica outdoor ad by Leo Burnett, Lebanon; It's the earliest reminder in Lebanon of Mother's day (March 21st). Thanks Exotica!! Could have forgotten!! But will this ad make us buy mommy's flowers from your place? I guess, it's more corporate!! as in EXOTICA too doesn't forget moms'... Russian dolls are maybe overused items in visual communication, however the treatment, concept, approach, execution, you name it, is different than all the déja-vu poupées russes... (N'est-ce pas Asfahani???--guess ur d expert & now more than ever!!! Since ur dream finally came true--OOOF, at last---& now a round of applause to AS-- ur finally part of the Idiotic Alienated Association- Q8 Chapter 0).

Dare for more Gold

EPICA GOLD in outdoor category for Pepsi ‘Dare for More’ campaign by BBDO Dusseldorf

ExoticART BY d LEOS' of Beirut

The Italian visionary painter Giuseppe Arcimboldo (1527-1593) created his own singular style by portraying people made of vegetables and fruits, which compose the faces of his characters, piece by piece. Who better than him to inspire Leo Burnett's imaginative creative team in Beirut, in bringing all these magnificent X-Mas tree ornaments under one message, ‘The Art of Christmas’, and encourage people to create and compose their own personal flowery arrangements for the upcoming holidays? This extraordinary figure and appealing character composed for Exotica is quite arresting and it is certain to strike you when driving along Dora or Hazmieh Highway... Bloody Refreshing.. The Art of Communication at its best!! A bull's eye for the celebrations of the season's [floral] abundance.

When Things Break, Who to TRUST?

An innovative approach in outdoor media --at least in Lebanon-- quite original and relevant for an insurance company..As for the trust, that's another question? Do insurance company inspire trust?? Well, that's not the subject of this blog... By Alain Choucair Creative Director, Grey Worldwide - Beirut

Absolut NY

Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into stylish New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew big time attention and the news was quickly spread.

Live and let live

Here is a gripping outdoor campaign for the National Office of Animal Health... for the welfare of all animals. YES and a million YES animals should not be made captive. " NO CAGE IS BIG ENOUGH". The campaign was created by Jung von Matt, Hamburg.

Dogs rule

An eye-catching and very charming outdoor campaign for Pedigree dog food by TBWA. As for the print campaign, the photography is quite striking, "dans l'air du temps" as they say in French, which makes it ARRESTING! hehe!!...And funny! + Hug N' Sugar just love IT!!

DRIVE ME CRAZY

Here are two original use of outdoor advertising. Definetely arresting! Grand cherokee is by BBDO Canada. VW - drivers wanted - Unknown agency

Massive erection

An arresting billboard- Massive is the least we can say thus catchy and memorable for EREC-F a substance that is used to treat erectile dysfunction. translation of copy: Your better erection Advertiser : Laboratorios LAM Agency : McCann-Erickson Rep. Dominican

CHOC me apart

That's what's called a guerrilla marketing approach for Cadbury chocolate in Toronto, Canada. & that's what outdoor advertising should be ALL about! Rip you from bottom to top :)