“Take a flower, a white flower, from Exotica. Turn it upside down, add a spoonful of glamour, a few acres of well trimmed grass, a hint of blue sky, the more fantasies you can get, the promise of a new beginning... and you’ll get the perfect flavour for your wedding....”
“Do you remember when Blue was the colour of the sky and Orange the colour of a tasty fruit? Unfortunately, colours have become highly explosive in Lebanon and each is a code for a political party, a flag for potential troubles. "After the terrible events that happened in Beirut in May of this year, adds Boustany "we were deeply depressed...Then came the Doha agreement and the end of the sit-in in Beirut’s Downtown; we all hoped for a new beginning... At the agency, we all felt that we shouldn’t lose the momentum and do something immediately to trigger a positive atmosphere in our country. We thought, maybe if we marry them all, through their colours, then maybe, it will help. So, we married them according to tradition. After that, it’s very difficult to divorce!” - Omar Boustany Credits Associate Creative Director: Omar Boustany Senior Art Director: Manal Naji Copywriter: Rana Najjar Junior Art Director: Joumana Ibrahim
Russian Dolls for Exotica outdoor ad by Leo Burnett, Lebanon;
It's the earliest reminder in Lebanon of Mother's day (March 21st). Thanks Exotica!!
Could have forgotten!! But will this ad make us buy mommy's flowers from your place?
I guess, it's more corporate!! as in EXOTICA too doesn't forget moms'...
Russian dolls are maybe overused items in visual communication, however the treatment, concept, approach, execution, you name it, is different than all the déja-vu poupées russes...
(N'est-ce pas Asfahani???--guess ur d expert & now more than ever!!! Since ur dream finally came true--OOOF, at last---& now a round of applause to AS-- ur finally part of the Idiotic Alienated Association- Q8 Chapter 0).
