Alluring Aromas

A Print Bronze Lynx Award for Impact BBDO Beirut and Prill ad of Obegi Consumer Products

you are held liable for damages

Agency: Saatchi & Saatchi - Beirut

CD: Eli Khoury – Dan Khoueiry

AD: Shady Kaddoum

Copywriter: Nizar El Hindi

Minister Ziad Baroud (between Antonio Vincenti left and Alain Weil) receiving the Pikasso Afficheur Citoyen Award for the Lebanese Ministry of Interior road safety campaign

Flowers online

Pikasso Rooftop Award 2008 for Exotica campaign

Agency: Leo Burnett Beirut

Creative Director: Bechara Mouzannar / Chermine Assadian

Art Director: Manal Naji / Layla Naamani / Joumana Ibrahim

Copywriter: Omar Boustany / Joyce Zavzavadjian

Photographer & Illustrator: Mark Calina

for a laundry 'metl al telj'

The Persil snowman by DDB Beirut

CD: Claude Hatem

AD: Diana Soussa

Acc. Director: Nathalie Khoury

Photographer: Astrid Challita

For a similar concept, a possible copycat ad, click here to judge by yourself

X-Mas Colours

Under the same concept built upon Persil colour's unique selling proposition, "Give Life to your Colours," and following the previous visual of the Lebanese flag, and in continuity with worldwide Persil concept that was awarded an Epica Bronze, DDB took the opportunity of the season's greeting occasion and developed a new tactical visual highlighting the benefits of the brand in a new colourful ad featuring a Christmas tree made out of colourful towels.

CD: Claude Hatem

AD: Diana Soussa

Photographer: Astrid Challita

Account Handler: Nathalie Khoury

Agency: DDB Beirut

Year: 2008 For more Flagedelic visuals click here

Forever Love

A concept for Exotica by H&C Leo Burnett, Beirut that "shows the true meaning of love with a daring twist" on the occasion of Valentine day.

Senior Art Director: Manal Naji Art Director: Joumana Ibrahim Junior Art Director: Moudi Yafi Creative Director: Chermine Assadian Year: 2009 - Country: Lebanon

Ya3ish Lobnan w Alwano

“Reviving the colours of the nation” is a campaign for Persil Color that DDB Beirut conceptualised, as Lebanon was witnessing a fresh breath on the political arena that was felt like a new beginning, specially following the reconciliation chapter of Doha and the election of a new president for Lebanon, which ended a political deadlock that lasted nearly two years. Persil campaign reflected the nation’s strong comeback with its vibrant colours and the Lebanese flag portrayed in a linen closet. Built upon Persil Colour’s unique selling proposition, “Give life to your colours,” DDB went on with that concept, which mirrors an emotional patriotic message, while it highlights the functional benefit of the brand --of newness & cleaness.

Credits Advertising Agency: DDB - Beirut Creative Director: Claude Hatem Account Manager: Nathalie Khoury Art Director: Diana Soussa Photographer: Astrid Challita

Flowers for your balcony

Exotica by Leo Burnett Beirut

Get your brand back

Corporate campaign by Chief Creative Officer Ramzi Barakat, for Drive Communication agency designed at the occasion of the re-branding of the agency, which went from blue to red... Here is a teaser & a reveal. This ad rolled out across print & outdoor media, as well as a TVC & specially, a blog got dedicated for Drive tactical re-branding strategy.

Play IT Safe

Joy Pad for the Lebanese Red Cross A bronze Lynx Award in Public Health / Print category By Leo Burnett, Beirut

IS IT?

By CD Sami Saab of Publicis Graphics Beirut, for Aoun's party, the Free Patriotic Movement.

For non Arabic readers, here is a translation: The scribbled message is a play on words, as an A (the Arabic 'A' letter as 'aleph' - in orange) was added to the second word (read from right), to remind people that a nation is a 'Union' not a 'Company' (as the word originally meant if the letter wasn't added).

EXOTI--CON

Russian Dolls for Exotica outdoor ad by Leo Burnett, Lebanon; It's the earliest reminder in Lebanon of Mother's day (March 21st). Thanks Exotica!! Could have forgotten!! But will this ad make us buy mommy's flowers from your place? I guess, it's more corporate!! as in EXOTICA too doesn't forget moms'... Russian dolls are maybe overused items in visual communication, however the treatment, concept, approach, execution, you name it, is different than all the déja-vu poupées russes... (N'est-ce pas Asfahani???--guess ur d expert & now more than ever!!! Since ur dream finally came true--OOOF, at last---& now a round of applause to AS-- ur finally part of the Idiotic Alienated Association- Q8 Chapter 0).

A BIG PLUS

By Saatchi & Saatchi Beirut for MTC touch (thanking the red cross for all its humanely possible doings).

Burned-out

By Grey Worldwide Beirut for the Association of Forests Development and Conversation CD & Copywriter: : Ghassan Khairallah AD: Nadine Farah Photographer: Rabih Mwanes Illustrator: Richie Veneracion

MONEY & LOVE

Western Union by Team Y&R Beirut - Winner of the campaign category [Prix Multivisuel] Pikasso D'or 2007 CD: Samir Tamari AD:Wadih Elias Copywriter: Samir Tamari / Carine Choueiry Photography/Illustration: Fares Jammal For more...Visit ArabAd Archive

Love Yourself

Impact BBDO Beirut recently snatched the Pikasso D'or 2007 for C&F campaign.

Go to ArabAd Archive if you wish to view the full campaign & more winners from The Pikasso Award organised this month in Beirut.

I LUV LIFE

By Saatchi & Saatchi Beirut part of The infamous 'I LOVE LIFE' campaign during Independence O5

Fat free

Canderel ad by Impact BBDO Beirut

Well, at least one thing is certain....

Whether Nivea or Audi Bank communicates their faith for a bright future, One thing is certain: Copycat or No Copycat!! The Sun will Always Shine on Lebanon...

La Vache Picon & Me KIRI

Here we go again... I guess No comments would be sufficient to describe this bloody copycat...Who copied who? That is another question... Answers and all details in ArabAd Jan Issue 2008. Meanwhile, you are allowed to crack up till you drop cuz no copycat has been that far yet. Same product category, same casted litlle kid, same product innovation, same packaging, same treatment, same photo composition, all is sama sama as they say in Indonesia... And this is as ridiculous as one can get....