Gentlemen start your thinking

A campaign for the RTA (Road & Safety Authority) of Dubai was awarded a Bronze Lynx; this road safety awareness campaign was designed by FP7 Doha; creative director Fady Yaish.

8 out of 10 accidents....

General Motors Road Safety Campaign by Leo Burnett Dubai awarded a Lynx Silver for Chevrolet 'living room, kitchen & office' print advertisements.

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you are held liable for damages

Agency: Saatchi & Saatchi - Beirut

CD: Eli Khoury – Dan Khoueiry

AD: Shady Kaddoum

Copywriter: Nizar El Hindi

Minister Ziad Baroud (between Antonio Vincenti left and Alain Weil) receiving the Pikasso Afficheur Citoyen Award for the Lebanese Ministry of Interior road safety campaign

Creativity, Imagination & Inspiration

When boundaries boost Creativity, Imagination & Inspiration For Oman Economic Review, a campaign that speaks for itself and echoes greatly and perfectly the kind of challenges that creative minds have often to overcome, when unleashing their juices while working in countries that have set their own boundaries. Fortune Promoseven, Oman is the agency behind this campaign initiated by the nation economic publication; it aims at generating awareness vis-`à-vis drinking and driving.

Press freedom above all

Bronze Lynx Award in Print /Public Health & Safety, Public Awareness, Fundraising & Appeals category

Title: Censor for the World Freedom of the Press

Client: Khaleej Times

Agency: Republic, Dubai UAE

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Second Hand Smoking

Silver Lynx in Public Health & Safety, Public Awareness, Fundraising & Appeals sub-category in the Print segment, for GULF PROMOACTION DDB, Dubai For more on Dubai Lynx 2008 Awards, check out ArabAd magazine April issue or log on to ArabAd Archive blog

B Kind & Rewind

A campaign from The Martin Agency, USA that tackles racism & religious discrimination, for A More Perfect Union (the AMPU) CD:Joe Alexander; AD: Mark Brye; Copywriter: Cedric Giese

Khaleek 7eloo

'Khaleek Heloo' & Rewind

For A More Perfect Union [AMPU], a campaign that tackles racism & religious discrimination; Indeed, "we fear what we don't understand. Rethink bias." By The Martin Agency, Richmond USA CD: Joe Alexander AD: Mark Brye Copywriter: Cedric Giese

Burned-out

By Grey Worldwide Beirut for the Association of Forests Development and Conversation CD & Copywriter: : Ghassan Khairallah AD: Nadine Farah Photographer: Rabih Mwanes Illustrator: Richie Veneracion

Solidarity is a form of Art

Fabulous ad from DDB Milano for VW sponsoring the Nobel Committee for the Disabled with the punch line "Solidarity is a Form of Art" - SIMPLY BRILLIANT! Creative Directors: Francesco Emiliani, Enrico Bonomini Click HERE for an added delight from VW

The last puff

A simple idea entitled the last puff aims to discourage people from smoking. And since people like to collect ashrays, so using a related visual metaphor to translate that Smoking Kills might make them feel repulsive. Though not sure it is that effective rather soft and 'cute'. Agency: United Media Services, Muscat CD: Surajit Guha AD: Jaffer Vemmully Copywriter: Surajit Guha

Fast Line, Quick Death

'Life Line' is a smart and innovative approach to Road Safety ad for Volvo by Memac Ogylvy & Mather Dubai

Slow down

This brilliant road safety ad by Leo Burnett Dubai for General Motors got a Crital award at Lebanon Mena Cristal held at Mzaar Intercontinenatl in 2006 for NGOs, Charities, Aid Organisations, Public Awareness Campaigns.

ONEDERBRA

A public Awareness ad for Emirates Diagnostics Clinic to "have a mammogram before it's too late". Designed by Saatchi & Saatchi Dubai, CD Ed Jones, it made its impact on the jury of the Dubai Lynx jury in 2007 and got rewarded with a Gold Lynx for Commercial Public Services [ Hospitals, Healthcare facilities & Medical Services ]

Hold your tears, last drop of water

Mena Cristal Awards, 2006 (Cristal) for NGOs, Charities, Aid Organisations, Public Awareness Campaigns by DDB Levant, Beirut

ACT RESPONSIBLE: SUPPORT

This ad designed by Impact / BBDO, Beirut to Support Children Cancer Center of Lebanon was exhibited in Cannes last year as part of the ACT event.

The objective of this ad was to raise funds for the Children�s Cancer Center of Lebanon. The use of children's building blocks to write the word support and leaving out the letter U was meant to emphasise that the cause to support children with cancer is only missing one thing and that is you.

Since its birth in 2001, ACT has become the heart of responsible advertising, which goal is to promote creative work and inspiring messages created by agencies from all continents. Every year Advertising Community Together (ACT) encourages the ad community to share its vision, important messages, and focal issues, to increase awareness and influence people for better practices. To participate this year click HERE, as deadline for entries' submissions was extended till Jan, 31st and will compete at IAA World Congress in Washington, April 2008. 11 participant ads came from 5 agencies of the Middle East, a very weak participation according to Geraldine Aragou, ACT collection manager who expressed its surprise to ArabAd magazine wondering about the reasons behind this frail participation: “we really would like to show more creations from this part of the world, we think they probably do great work about out subjects and we don’t understand why they are not participating more”. ACT 2007 received 400 entries tackling sustainable development issues; 105 agencies from 33 different countries took part in this annual event. They competed on the basis of subject importance and of course creativity. The exhibition--spread across 1000sqm-- held at the Palais du Festival during Cannes Advertising Festival, attracted 5000 visitors, a 43 % increase from last year.

Imprisoned, Tortured, Abused

Amnesty International Campaign (Imprisoned, Tortured, Abused) by JWT Dubai. This campaign was awarded the Grand Prix in Magazine category at the Cristal MENA in 2007, held in Faraya at the Intercontinental Mzaar Hotel.

Did you know that speed kills?

Agency: Grey Worldwide, UAE Client: Bridgestone

Play IT Clean

An Ad as simple as Marhaba (hello) yet as strong as the message it conveys: "KEEP THE GAME CLEAN". Calling for cordial play and apolitical behaviourism in sport, this metaphoric visual is one smart approach in a country where everything and anything has become increasingly partisan. Al Ansar is a Lebanese football team who's sending out this message pushing for social awareness; it ran on billboards all over Beirut and managed to get a great deal of attention probably for the witty association between the message and the sponge. Designed by Allied Advertising - CD: Rami Traboulsi

Ipod killer

This arresting visual has been designed to alert and increase focus among music [iPod] listeners in public spaces, as iPod listeners are falling apart...

"Watch for cars when wearing headphone" reads the ad An awareness campaign to trigger responsible behaviourism in urban environements and sharp awakeness of one's surroundings. And since NS Wales police have noticed that the number of teenagers dying while listening to music-- with earphones deeply digged in, disconnecting them from the real world- is due to the detachement provoked by the musical distraction, they went on raising greater public awareness using such an eye-catching and unmissable visuals. by DDB Sydney CREATIVE DIRECTOR: Matt Eastwood ART DIRECTOR: Adam Rose