A simple idea entitled the last puff aims to discourage people from smoking.
And since people like to collect ashrays, so using a related visual metaphor to translate that Smoking Kills might make them feel repulsive. Though not sure it is that effective rather soft and 'cute'.
Agency: United Media Services, Muscat
CD: Surajit Guha
AD: Jaffer Vemmully
Copywriter: Surajit Guha
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