Creativity, Imagination & Inspiration

When boundaries boost Creativity, Imagination & Inspiration For Oman Economic Review, a campaign that speaks for itself and echoes greatly and perfectly the kind of challenges that creative minds have often to overcome, when unleashing their juices while working in countries that have set their own boundaries. Fortune Promoseven, Oman is the agency behind this campaign initiated by the nation economic publication; it aims at generating awareness vis-`à-vis drinking and driving.

The last puff

A simple idea entitled the last puff aims to discourage people from smoking. And since people like to collect ashrays, so using a related visual metaphor to translate that Smoking Kills might make them feel repulsive. Though not sure it is that effective rather soft and 'cute'. Agency: United Media Services, Muscat CD: Surajit Guha AD: Jaffer Vemmully Copywriter: Surajit Guha