Gentlemen start your thinking

A campaign for the RTA (Road & Safety Authority) of Dubai was awarded a Bronze Lynx; this road safety awareness campaign was designed by FP7 Doha; creative director Fady Yaish.

8 out of 10 accidents....

General Motors Road Safety Campaign by Leo Burnett Dubai awarded a Lynx Silver for Chevrolet 'living room, kitchen & office' print advertisements.

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you are held liable for damages

Agency: Saatchi & Saatchi - Beirut

CD: Eli Khoury – Dan Khoueiry

AD: Shady Kaddoum

Copywriter: Nizar El Hindi

Minister Ziad Baroud (between Antonio Vincenti left and Alain Weil) receiving the Pikasso Afficheur Citoyen Award for the Lebanese Ministry of Interior road safety campaign

Creativity, Imagination & Inspiration

When boundaries boost Creativity, Imagination & Inspiration For Oman Economic Review, a campaign that speaks for itself and echoes greatly and perfectly the kind of challenges that creative minds have often to overcome, when unleashing their juices while working in countries that have set their own boundaries. Fortune Promoseven, Oman is the agency behind this campaign initiated by the nation economic publication; it aims at generating awareness vis-`à-vis drinking and driving.

Fast Line, Quick Death

'Life Line' is a smart and innovative approach to Road Safety ad for Volvo by Memac Ogylvy & Mather Dubai

Slow down

This brilliant road safety ad by Leo Burnett Dubai for General Motors got a Crital award at Lebanon Mena Cristal held at Mzaar Intercontinenatl in 2006 for NGOs, Charities, Aid Organisations, Public Awareness Campaigns.

Did you know that speed kills?

Agency: Grey Worldwide, UAE Client: Bridgestone

Sign for Life

Koweit roads are big time dangerous zones. Around 450 is the death toll yearly. For such a small country it is a major problem. And strangely, no prevention-whether from governmental or private corporate side- has ever been done. This is why, this one can't be but an excellent initiative by Pulse DDB-Koweit, to raise awareness by tackling THE ROAD SAFETY issue. More of such should appear and get as much as possible of media exposure. credits: Agency- Pulse DDB CD-Gilbert Semillano

DRIVE SAFE

Here are two road safety ads quite appealing to draw attention on safe driving. The "wear a helmet" ad was done in Swtizerland for outdoor exposure near cycling pathways. The ambient ad was created in the US by Wexley agency-Seattle

When Santa is drunk...

Since we haven't posted any Xmas or Ramadan ad this time, we have decided to share with you our favorite ones so far. The Merry X-Mas ad is done by Leo Burnett China and is absolutly brilliant. As for the "Don't drink and drive" by Heineken too, agency is unknown but it's a fun one.

Bloody blender

Copy reads " the faster you go, the bigger the mess" How impactful this road safety campaign could be? The more frightening, the greater the awareness?? We doubt... by Clemenger BBDO - New Zealand; Creative Director: Philip Andrew

Hit the road safely

A series of public awareness ads by O & M - Kuwait in association with ArabAd magazine. Creative Director: Eli Bou Chaaya

Pedestrian beware!

Good stuff and quite impactful thanks to the 1st effect it leaves and affect at 1st sight. You just feel the urge to go deeper and try to decipher the message. "Not every driver can spot you in time. Especially at night, look before you cross" Campaign for pedestrians' awareness by Ad Planet, Singapore - Leo Teck Chong (Creative Director) - Alfred Teo (Associate CD / Copywriter)

Absolut awareness

A smart parody of Absolut ads for the Bucharest Traffic Police.

The faster you go...

The growing road toll and cost of accidents were causing widespread community concern. To address the problem of lives being ... changing the way we drive. It takes time to change people's attitudes. Those campaigns tried to make people think about road safety and take on board key messages. We can't tell you what to do, but we can show you the consequences of your behaviour. You may be breaking the law as well as risking your own and other people's lives. Now let's ACT4Q8!

Drive Safe

How effective could such campaign be in raising awareness, in reducing deadly road accidents, in igniting some good sense and responsibility? This is a French governmental initiative pour la Sécurité Routière. Good Morning Kuwait!

when you drink....new realities pop up!!

HERE ARE TWO PUBLIC AWARENESS ADS PERTAINING TO ROAD SAFETY. VERY SIMILAR.. OBVIOUSLY!! NOW, ALL OF YOU GUYS INTERESTED IN DEVELOPING ADS DEALING WITH THAT SAME ISSUE, ROAD SAFETY FOR KUWAIT, GET READY... BRAINSTORM.... ACT4Q8 IS ABOUT TO BE LAUNCHED...VALUABLE PRIZES ARE AWAITING THE WINNER AND HUGE PUBLICITY TOO... THE WINNING AD WILL BE PUBLISHED EVERYWHERE AND WILL TRAVEL TO CANNES TO BE DISPLAYED IN THE ACT- ADVERTISING COMMUNITY TOGETHER- EXHIBITION. BUT ALSO, THE WINNER WILL BE ANNOUNCED DURING THE 1ST LOCAL ADVERTISING AWARD FOR KUWAIT AD INDUSTRY, KREA- KUWAIT REWARDS EXCELLENCE IN ADVERTISING.. STAY TUNED... MORE INFO COMING YOUR WAY SOON........ "Alcohol creates new realities", for RED CROSS. www.RoadCross.ch When you drink your reaction time slows down. Heineken. Don't drink and drive. For Heineken beer by JWT Italy

killed by drink drivers

Another of those shocking ads but how persuasive they are specially with lost drunk and irresponsible drivers. Helloooooo Kuwaitis!!

BELT UP

How effective are these techniques in communicating preventive hence efficient messages pertaining to road safety?

Fasten seatbelts

Now isn't that excellentissimo, my friends? GET INSPIRED BEFORE YOU'RE EXPIRED!!