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Lebanon black summer 06

BOMS OR NO BOMBS.... You are certainly familiar with Johnnie Bridge Walker... This pertinent visual magnifies the strong methaphoric message built up by infamous outdoor advertising of Johnny Black-walking baldly over destroyed bridges of summer 06- during the Israel fury released on Lebanon. The ad in question has earned an extraordinary buzz when it got released last year; it is also one great example of viral marketing efficiency, as it was spontaneously forwarded over the Net by each and everyone over and over. And that's how Johnny got his forward pass for a second run. Indeed, this second featured version- illustrated with brio- of ‘the man over the bridge’ is another astute interpretation that manages to exalt once again the Lebanese spirit, while improving on Johnny Walker brand driver, the “Keep Walking” punch line. Brilliant! Click on (MR) for a Mind Refresh or on Johnnie's label below for a GMR - gREATER mIND rEFRESH :_\

Fast quiting

An amusing visual 'subverting' Marlboro light packaging. Usurping corporate identities of major companies has become a familiar - and efficient- way of grabbing attention while making critical commentary.

This anti-smoking ad is designed by Pulse DDB Kuwait as a an awareness message during the holy month of Ramadan last September 07- It is a somehow a stimulative communication for an anti-smoking campaign, as it triggers some postivity thanks to structuring of the copy itself and the word 'Mabrouk' (common Arabic saying for Congratulation) anticipate on the quitting act. Copy Reads: "if you can do it now...You can do it always"; Mabrook, this Ramadan, you will quit smoking for a month-

iGasm v/s iPod

iGasm, we laugh COMPUTER giants Apple are really worked up—over Ann Summers sex toy that hooks up to your iPod. You've seen these popular interpretations of the silhouette Apple iPods ads before -- used for everything from political satire iRaq to promoting church services. Now, Apple is unhappy about this particular one for the iGasm vibrator: "Women all over Britain are saying yes, yes, yes to the £30 iGasm that plugs into a music player and delivers good vibrations that pulse to the beat". But shocked iPod bosses are iRate—demanding stores to take down all posters of that gadget or risk a fight in the iCourt." Apple lawyers claim the poster is a blatant rip-off of iPods famous silhouette images and they will have to take legal action if posters are not removed immediately. Despite that, Ann Summers boss Jacqueline Gold is saying no, no, no and joked: "Perhaps I can send them an iGasm to put a smile back on their faces!"

Absolut awareness

A smart parody of Absolut ads for the Bucharest Traffic Police.

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YOU MUST CHECK THIS!!

iRAQ

The captions reads, "10,000 Volts in your pocket, guilty or innocent." Photos taken on Broome St. and the subway, NYC, June 2004. We have seen those images a while ago but thought would be relevant to publish them on this blog since the post below is also about some smart street art. Did we say SOME SMART STREET ART?! or is this just an artful form of protest? Or both? Is it vandalism or fun for fun's sake? Whatever your take, it's one hell of a powerful example of culture-jamming made more persuasive by the Internet's exponential reach.

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