Lebanon black summer 06

BOMS OR NO BOMBS.... You are certainly familiar with Johnnie Bridge Walker... This pertinent visual magnifies the strong methaphoric message built up by infamous outdoor advertising of Johnny Black-walking baldly over destroyed bridges of summer 06- during the Israel fury released on Lebanon. The ad in question has earned an extraordinary buzz when it got released last year; it is also one great example of viral marketing efficiency, as it was spontaneously forwarded over the Net by each and everyone over and over. And that's how Johnny got his forward pass for a second run. Indeed, this second featured version- illustrated with brio- of ‘the man over the bridge’ is another astute interpretation that manages to exalt once again the Lebanese spirit, while improving on Johnny Walker brand driver, the “Keep Walking” punch line. Brilliant! Click on (MR) for a Mind Refresh or on Johnnie's label below for a GMR - gREATER mIND rEFRESH :_\

Keep Walkin' through 2008

2007 EPICA BRONZE Category: Press, Poster & Techniques Agency: H&C Leo Burnett, Beirut Entry: Johnnie Walker Black Label, "Stop-Play" Creative Director: Bechara Mouzannar Copywriter: Joyce Zavzavadjian Art Directors: Celine Khoury – Roula Ghalayini

blurred label

"For those who know what to look for" reads the copy for Blue Label of Johnnie Walker by BBH New York Illustrator: Warren Du Preez; Nick Thornton-Jones Art Director: Nick Klinkert

We keep walking

BRIDGES or NO BRIDGES, WE KEEP WALKING... A great message of optimism & determination to go fwd with this huge billboard seen on Zalka highway & done after the cessation of hostilities on Lebanon on August 14th. by Leo Burnett - Beirut

Johnnie walked

DON'T DRINK & DRIVE - 400 people died last year, in Kuwait, from road accidents alone. & since Johnnie is the national drink, here is this one for you.

AM ON FIRE....

That's just A-S-T-O-N-I-SH-I-N-G!!

Evian - 1998 7UP - 2001 UV Vodka - 2003 Johnnie Walker - 1999 Guiness - 2000 Heineken - 2001