Bloody Tasty Wine yet Soulless Creativity

Here is an ad for Lebanese wine Kefraya with the vine artistic rendering of Lebanon's map. Copy reads: "the soul of a country in a fine wine" >> L'âme d'un pays dans un grand vin". Although granted a Pikasso* Bronze in 2006, such concept is not far-fetched and has been applied to various products (two similar ones, featured on this blog , promote cars & alcohol ) and the most striking resemblance is the one for the Spanish wine designed by Tandem Campmany Guasch DDB, Spain- click for the proof. Do we have to remind ourselves every once in a while -- so to justify 'anemic' creativity-- of that old adage.... "Great Minds......think alike"... We don't think that great and alike could cohabitate in any form.. Anyhow... Best is to let Creativity roll wildly, as an avalanche would do; let the rage against "the ape movement" explode while it paves the way to a thunder of Originality, for God's Sake & dire powerful communication. Client: Chateau Kefraya Agency: Impact BBDO Beirut CD: Dani Richa; AD: Fadi Mroué; Copywriter: Yasmine Murad *Pikasso D'or is an Annual Event initiated by the infamous Lebanese 'Yellow Company' -- Les Affichages Pikasso - to reward creative visuals in outdoor advertising.

Lebanon black summer 06

BOMS OR NO BOMBS.... You are certainly familiar with Johnnie Bridge Walker... This pertinent visual magnifies the strong methaphoric message built up by infamous outdoor advertising of Johnny Black-walking baldly over destroyed bridges of summer 06- during the Israel fury released on Lebanon. The ad in question has earned an extraordinary buzz when it got released last year; it is also one great example of viral marketing efficiency, as it was spontaneously forwarded over the Net by each and everyone over and over. And that's how Johnny got his forward pass for a second run. Indeed, this second featured version- illustrated with brio- of ‘the man over the bridge’ is another astute interpretation that manages to exalt once again the Lebanese spirit, while improving on Johnny Walker brand driver, the “Keep Walking” punch line. Brilliant! Click on (MR) for a Mind Refresh or on Johnnie's label below for a GMR - gREATER mIND rEFRESH :_\

Cheers

ArabAd Zone is taking a break & will resume blogging @ the outbreak of the New Year.

Wish all Zone's visitors the best and promise to jazz it up in 2008. Meanwhile, you can pop out some Bubbles from Sirdab for a little dance with creativity. Cheers & Peace out.

Keep Walkin' through 2008

2007 EPICA BRONZE Category: Press, Poster & Techniques Agency: H&C Leo Burnett, Beirut Entry: Johnnie Walker Black Label, "Stop-Play" Creative Director: Bechara Mouzannar Copywriter: Joyce Zavzavadjian Art Directors: Celine Khoury – Roula Ghalayini

Absolut NY

Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into stylish New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew big time attention and the news was quickly spread.

blurred label

"For those who know what to look for" reads the copy for Blue Label of Johnnie Walker by BBH New York Illustrator: Warren Du Preez; Nick Thornton-Jones Art Director: Nick Klinkert

The morning after...

Here is one for Absolut Vodka in concordance with the news ( Saddam's fate) and our state after a festive New Year party..

When Santa is drunk...

Since we haven't posted any Xmas or Ramadan ad this time, we have decided to share with you our favorite ones so far. The Merry X-Mas ad is done by Leo Burnett China and is absolutly brilliant. As for the "Don't drink and drive" by Heineken too, agency is unknown but it's a fun one.

Drink the music

Lovely Heineken campaign, bronze winner-Epica-2006 featuring Ozzy Osbourne, Michael Jackson & Elvis Presley. Copy on bottom reads "Drink the Music". CHEERS & ALL THE BEST FOR ALL OF YOU OUT THERE, FOR THE NEW YEAR...& AFTER!

Absolute sweetness

Lovely as usual for Absolut Vodka by TBWA

wine made of

A wine ad?! yes and a Spanish one! but what does it say about the wine itself, its taste, its origin? Certainly not much; although it's very well art directed & quite appealing hence unforgettable. Still, is it enough to sell a product? + What's the point in the use of a grape branch to pattern an animal; what's the link between a fish or a cow and the wine? not an easy guess!! Does anybody know? Agency: Tandem Campmany Guasch DDB, Spain // Creative Director: David Guimaraes // Copywriter: Xavi Valero

Absolut ILLUSION

Absolut Vodka ads always rocked... This is one campaign we like in particular... click on pix for a better view... GAZE INTO THAT MAZE, IT'S MADE TO AMAZE!!!

We keep walking

BRIDGES or NO BRIDGES, WE KEEP WALKING... A great message of optimism & determination to go fwd with this huge billboard seen on Zalka highway & done after the cessation of hostilities on Lebanon on August 14th. by Leo Burnett - Beirut

Johnnie walked

DON'T DRINK & DRIVE - 400 people died last year, in Kuwait, from road accidents alone. & since Johnnie is the national drink, here is this one for you.

AM ON FIRE....

That's just A-S-T-O-N-I-SH-I-N-G!!

Evian - 1998 7UP - 2001 UV Vodka - 2003 Johnnie Walker - 1999 Guiness - 2000 Heineken - 2001