A wine ad?! yes and a Spanish one! but what does it say about the wine itself, its taste, its origin? Certainly not much; although it's very well art directed & quite appealing hence unforgettable. Still, is it enough to sell a product? + What's the point in the use of a grape branch to pattern an animal; what's the link between a fish or a cow and the wine? not an easy guess!! Does anybody know? Agency: Tandem Campmany Guasch DDB, Spain // Creative Director: David Guimaraes // Copywriter: Xavi Valero
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