"Fun on the outside, serious underneath" reads the copy. One fresh imaginative campaign, quite old though, for Beetle cars that manages to portrait VW spirit. The focus is not on the car, rather these ads just communicate the mindtrip of VW drivers. Honestly... It kills us not to be able to see such car adverts in Kuwait where it's often an image of the car taken from a catalogue along with its price and a lot of blahblah that accompanies it, basically an essay written about the car specs with a cliché slogan. Deadly communication!!