IT's a Maze 4 US 2 TRY!! Ad by BBDO Chile for Sony, the PSP of course...& this is some stunning work! Get LOST.... so you can find your way.... Life is just a game... a fun game...

Around elephants

FEEL CREATIVE. HAVE THE CREATIVE FEEL!! DRAW ME AN ELEPHANT For all graphic designers, art & creative directors, all of you artists in Kuwait here is your chance to runaway to Phuket and chill for 4 nights at Hilton Phuket. & u can meet reeeeeeeeeeeeal elephants if u wish! JUST CREATE THE FEEL..... u will get notified when The Blue Elephant Art Show will be launched....then, there is the dinner for all participant artists & friends (free of charge of course)at the Blue Elephant Royal Thai restaurant, where the 3 winners will be awarded. It's the 'winner dinner' where the first will get the chance to fly to Phuket.Wohoo! The 3rd will get to enjoy all facilities at Kuwait Hilton Resort for a week-end...Wooha! IT'S GONNA POP UP BIG TIME!! That's a promise....:))

the KIT KAT break

c u after the week-end break...

lego land

To raise brand awareness on Lego as construction toys of kids of all ages, containers placed on real construction sites were transformed into giant lego blocks throughout Denmark. A massive media coverage resulted in more than 20 newspapers & magazines, national tv & radio. This is fun fun funkedelic!

smoky suicide

This one is for the Cancer Society of Finland! Look closer, the whole layout is made of thousands of cigarettes! Anti Smoking Campaign by Bob Helsinki agency - Finland

Hemingway Baywatch style

Copy: Read it before Hollywood does Poster advertising from Leo Burnett Praha for Association of Librarians of the Czech Republic, winner of the Silver Lion at the Cannes Advertising Festival 2005 and of the Gold at the Art Directors Club of Europe Awards 2005.

Bugz of the world

KILL, KILL, KILL.... but Bill and ignore everything that bugs u..........................SHOOT BAYGON if symptoms persist!

endangered species

GOOD TO KNOW African and Asian elephants are now endangered species. Elephants have been slaughtered in past centuries solely for their tusks, which are made of highly prized ivory. In the 1900s the wild elephant population stood at 5 million to 10 million; by 1979 hunting and habitat destruction had reduced it to 1.3 million. In the ten years between 1979 and 1989, the collapse of oil prices generated pursuit of other moneymaking ventures, and an estimated 600,000 African elephants—almost half the population—were slaughtered for ivory. In June 1989 the United States banned all ivory imports, with other nations adopting similar bans soon thereafter. Under the African Elephant Conservation Act, the United States established a program to award up to $5 million a year for projects to help stop the killing of elephants in Africa. Even with such protective measures in place, ivory poaching remains a major threat. Same sh..... for the crocodile...


Did u know that.... Elephants communicate with each other through touch, sound, scent, and body language. Interesting isn't it?... ok...was just a thought...just a thought... Shoving, kicking, and rubbing against each other are other ways that elephants communicate.

Peugeot rocks

Peugeot commercial Tv spot for Peugeot mixing video and cartoons to promote the 1007. Directed by Antoine Bardou-Jacquet with an excellent soundtrack by The Simians. The agency behind it is Euro RSCG Wnek Gosper. The message is clear: life shouldn't be this easy. But... why not? watch here

Creative Feel

DRAW AN ELEPHANT… Take some time out & put some fun in your work. An art show will be dedicated in February, to this amazing animal at the Blue Elephant restaurant located at Hilton Resort, for all graphic designers, art & creative directors in town. CREATIVITY ROCKS, LET'S PROVE IT!!


It is the Holiday Season again and "The times they are a changing", Bob Dylan said it quite appropriately. Art has become a game and the players are bigger than ever. This is one of the reasons The BLUE ELEPHANT RESTAURANT, located at Hilton Resort - Kuwait, has decided to kick off the BLUE ELEPHANT ART SHOW, a one-of-a-kind event around art and artistic visions for the advertising creative community of Kuwait and the need for change. The great thing about creativity is that it takes you in all sorts of directions and as Pablo Picasso puts it, “Art washes away from the soul the dust of everyday life”. THE BLUE ELEPHANT ART SHOW is an Art competition focusing around the Elephant; an artistic and social event geared towards inspiration and art away from the day-to-day business environment. The BLUE ELEPHANT Thai Restaurant is inviting all interested and skilled graphic designers, art & creative directors from & within the advertising community to recreate an elephant their way. No restrictions, no boundaries are put. The theme is to be interpreted as broadly as they wish, recreating the elephant their way with their medium of choice. All artworks will be displayed during a ten-days outdoor exhibition around the restaurant for the guests’ delight. Hilton exquisite Thai restaurant is thus providing the opportunity for a gathering around creative matters born out from the need for such inspiring reunions and more artistic interactions while playing the art game. Creativity is only half the story; networking and showcasing are equally important for anyone’s success. "It’s a warm up exercise", says Hussein Jaafar, CEO of the organizing event company, The Communication Zone, who believes that “THE BLUE ELEPHANT ART SHOW is a great opportunity to shine as well as a rousing and fun homework to let loose the mind and creative juices before engaging into the second stage, in the very near future, with the launch of ACT4Q8, a new inspiring project that will involve conception & creation of public awareness campaigns". For the time being, THE BLUE ELEPHANT ART SHOW is aiming for a casual meeting for all Creative Directors and graphic designers in town around artistic issues and “fresh inspiration with a kick” says Aligi Gardenghi, business development director of Kuwait Hilton Resort. Indeed, this competition will hopefully trigger more get-togethers where artistic matters are dealt with thus giving a punch to the advertising local scene. “The BE Art Show is a colorful exhibition of visual arts around THE ELEPHANT as a subject that will be held for ten days during the month of February”, explains Gardenghi. "Moreover, it’s a perfect opportunity for an informal networking as much as for publicity and exposure, where artists can gain recognition within the scene for their personal contributions to the art of advertising". Here is a definite inspirational opportunity to hang out and network around peers and show off your artistic skills where inspiration is sure to run wild; and the two first winners will get a round-trip ticket with Qatar Airlines, to the wonderful island of Phuket in Thailand along with four nights at the Hilton Phuket Resort. The third winner will also benefit from a week-end stay at Kuwait Hilton Resort with the full use of the Hotel and SPA facilities in addition to dinning at the Blue Elephant Restaurant. BE inspired, BE creative for an exotic happening! Deadline for artwork submission is on January 30th.

a delightful screening

The Kuwaiti audience will witness a very delightful screening of the 25th edition of the Night of the AdEaters, on February 27& 28th at Cinescape - Shaab. It will be the third time that the renowned event will stop over in Kuwait, bringing all advertising aficionados under one roof to enjoy this unique “night of cinema and creativity” and a cultural ride through the world of TV commercials. No other Advertising showcase is similar to the Night of the AdEaters, in content or concept. This globe trotting show provides audiences from all over the world, an interesting dive into a wide spectrum of advertising commercials. Add to it, a fun and interactive atmosphere, that is more of a celebration of ads rather than a screening, and you have a worldwide winning concept, that has thrilled audiences in over 160 cities. “The Nights” usually see an attendance of a large number of advertising and cinema lovers, young and old, students and professionals from various walks of life. The viewers cheer, laugh and boo the ads they loved and those they didn’t. Above and beyond the great advertising menu being screened, the audience is treated to all sorts of other extras that give the night a feel all its own. This year, the Night will Glow Crazy... MTC-Vodafone presents the eeZee Night of the AdEaters this year, with the support of many other partners such as: Sharq Market, Mac City, Alam Al Tassameem, Hugo Boss, Le Meridien, the International Advertising Association, Columbus CafĂ©, Virgin Megastore, the Athlete’s Foot, Four Films, TV5 Monde, Al Rai Tv, Kuwait Times and Al Qabas Newspapers, Ipsos Stat, Caviar production, Bazaar & ArabAd magazines, and Kuwait Airways. “We at MTC-Vodafone are very pleased to host The Night of the AdEaters. As the leading telecommunications company in Kuwait and the region, it is important for us to be part of an event that brings together so many people within the advertising & creative field along with a number of clients who are involved in the creative process of Advertising” says Laila Al Mutairi, MTC marketing communications manager. “AdEaters is a night to showcase creative work from all over the world and that makes it very important for us to be part of it and to boost inspiration and creativity” she adds. Hussein Jaafar, CEO of The Communication Zone, the event company behind this unique show, states “when influential forward thinking companies, such as MTC Vodafone, take the initiative to sponsor the Night of the AdEaters, the nature of the event as well as the brand iare reinforced: bringing the business marketing tool of advertising, the commercials, to the people to enjoy as an art form. MTC Vodafone is one of the nation’s greatest producers of TVCs, and has recently put out very strong campaigns. For that reason, I see no better fit for a title sponsor, presenting the Night to Kuwait” The eeZee Night of the AdEaters 25th edition, is set to be an inspirational, colorful and mind-expanding night.

Advertising extravaganza soon

THE NIGHT OF THE ADEATERS by Jean Marie Boursicot has been rescheduled to the 27 & 28 February. This advertising extravaganza will take place at Cinescape - Shaab starting 7:30 P.M. Tickets will be on sale at Virgin Megastore-Marina Mall the first week-end of February. Stay tuned for more updates coming your way soon. For further info, email thecommunicationzone@gmail.com



Veja, the Brazilian publication does it again... An absolut artistic victory for Almap/BBDO (Sao Paolo). WE LOVE IT! Hope u get it! if not, come back later...

lost in wilderness



MESS WITH REALITY, GET RID OF PARASITES!! Watch it, this is not the copy of the ad. But since we weren't able to read it, we wrote ours. It is certainly about the power of Baygon, to kill the undesirable..& BANG!


Liberty by Saatchi & Saatchi-Budapest BIG WASH- FREEDOM REGAINED!!

61 rooms, 21 artists, 1,000 ideas

For the launch of the new Volkswagen Fox, 21 international artists in graphic design, urban art and illustration turned Hotel Fox in central Copenhagen, into the world’s most exciting and creative lifestyle hotel. Visit Hotel FOX



The ability to simplify means to eliminate the unnecessary so that the necessary may speak. Hans Hofmann Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction. E. F. Schumacker A man must be able to cut a knot, for everything cannot be untied; he must know how to disengage what is essential from the detail in which it is enwrapped, for everything cannot be equally considered; in a word, he must be able to simplify his duties, his business and his life. Henri Frederic Amiel Our life is frittered away by detail... Simplify, simplify, simplify! ... Simplicity of life and elevation of purpose. Henry David Thoreau Simplicity, clarity, singleness: these are the attributes that give our lives power, vividness and joy. Richard Halloway Simplicity is indeed often the sign of truth and a criterion of beauty. Mahlon Hoagland Simplicity is the nature of great souls. Papa Ramadas One last thing.... IMAGINE A LIFE WITH NO TOYS! IMAGINE A LIFE WITH NO BRANDS! The LEGO ad just managed to open our mind. by FCB South Africa CREATIVE DIRECTOR:Brett Morris ART DIRECTOR:Lance Vining COPYWRITER: Charles Foley - - - Btw THIS IS A PERFECT EXAMPLE OF GREAT COPYWRITING. & As our dear friend TIMO EVERI, an awarded copywriter from Finland, ex-creative director at Hasan & Partners & currently Director of Mktg, Sales & PR at Wataniya Telecom/Kuwait, believes deeply: "Copywriting is not only about writing, it's about creating the word. One can even be a great copywriter without using a word. Copywriting is not about filling in a line where there appears to be a hole in the ad" ... WE R SPEECHLESS!!! It's a lego world!!! Hey, u can always send us a LEGO kit...will pay back! ...Imagine!


INDAY is a belittling word in Philippino that household maids are labeled with. The copy reads: DIGNITY OF MORE THAN 5,000 WOMEN ARE STEPPED ON EVERY YEAR. Report any form of abuse. An applauded initiative from the Philippino Company, Teodora that hopefully will trigger SHAME for those with NO SHAME..... A guerilla concept that must be implemented in this part of the world where human rights are violated every day & maid's abuse is common currency. People that assist and serve other people, especially, household maids must inspire nothing but RESPECT. Will things ever change?

Brain for rescue

"NURTURE THE CREATIVE SIDE", if you have one! "RESCUE THE CREATIVE SIDE", if alive! & DUMP THE REST! Ads for for an Art Center College of Design

Smart Move

During the Xmas season, and for about a month, wreaths were given to flower vendors in the streets of Mumbai, to approach drivers... for greater awareness of the danger of drinking & driving. A very smart guerilla move, with no doubt!


Killer coke

Colombia Demands Justice Boycott Killer Cola The Taste of Social Injustice Taste of Social Injustice Coca-Cola faces a growing boycott on U.S. college campuses and abroad, thanks to a campaign carried out by veteran labor activist Ray Rogers, who says Coke hasn't done enough to prevent violence against workers at its bottling plants in Colombia. Coca-Cola and its bottlers argue that the workers were simply caught in the crossfire of Colombia's four-decade-old civil war between leftist guerrillas, the army, and paramilitary death squads. In December O5, New York University and the University of Michigan became the 20th and 21st U.S. colleges or universities to ban Coke products from their campuses. The National Union of Students, a purchasing co-op for more than 200 British student unions, is debating whether to renew Coke's contract. A number of Italian institutions also have joined the growing boycott. A DEFINITE ARTFUL PROTEST!!


Who's afraid of Niketown? Nike-urbanism, branding and the city of tomorrow by Friedrich Von Borries Episode Publishers-March 2005 Who’s afraid of Niketown? illustrates the way Nike is transforming urban space into a new brand city. Nike has developed new marketing strategies during the last years which focus on the temporary transformation of urban space into brand-specific sites of experience. By looking at Nike’s strategies of urban interventions, this publication investigates the role that branding and marketing strategies will have on the city of the future as well as the responsibilities architects involved in the projects will have. Hmmm... We like such fwd thinking... Hope to see some big local corporations taking that path...One day...Inchallah..

Rethink soccer

The 2006 edition of the Play Award design contest is devoted to soccer. Football hasn't changed much over the past century but now Play Award calls for young designers to rethink, challenge and innovate the elements of the game, such as: the rules of play, the stadiums, the teams, the balls, the turfs etc. PLAY-AWARD is an initiative of NIKE Germany and the Berlin based design festival DESIGNMAI. www.play-award.com

triplets silhouettes

Here are, it seems, intended copycats! The now infamous silhouettes are, as you can notice, reproduced with some kind of smartness since one of the ads, Fuse, is making an allusion to ipod with the "watch different" tagline hinting the "Think different" of Apple. Whereas, "the usual suspects" are insinuating that they are aware of the similarity with you know what, for their 21st Chaos Communication Congress, nonetheless it's meant to be I-dentic! I luv it!!



"Don't treat others the way you don't want to be treated". uurgh... STOP, THINK, SNAP, FLIP, THINK AGAIN & F..... ACT!!

wanna c u again...always

That's a very clever pop up ad. Isn't he cute? Aren't we the animals for chasing & killing animals for couple of bucks or for heroism? CARE FOR THE WILD... CARE FOR EVERY LIVING CREATURE IF U CARE TO CARE!

Play safe sex

Safe sex for immature players.. We like that!

Pulp Fiction in 30 sec

Click on movie title below to watch VW Fox's commercial by Angry Alien Productions-Los Angeles. It's coool & worth sharing. Here we go... 1- Pulp Fiction 2-Titanic 3-The Shining 4-Jaws 5-Alien


Johnnie walked

DON'T DRINK & DRIVE - 400 people died last year, in Kuwait, from road accidents alone. & since Johnnie is the national drink, here is this one for you.

Jihad on Burger King

Burger King, had to withdraw its ice-cream cones after the lid of the dessert offended a Muslim. The man claimed the design resembled the Arabic inscription for Allah, and branded it sacrilegious, threatening a "jihad". The chain was forced to redesign the lid with backing from The Muslim Council of Britain. It apologised and said: "The design simply represents a spinning ice-cream cone." The offending lid was spotted in a BK branch in Park Royal-UK (Sept.2005). The offended person has called on Muslims to boycott Burger King. He said: "This is my jihad. How can you say it is a spinning swirl? If you spin it one way to the right you are offending Muslims."


Dont mess with meth

THE ART OF ADVERTISING FOR SHIT THAT MATTERS By Fine Artist/Illustrator, KRISTIAN OLSON-United States, for a public service campaign against methamphetamine use.

Fasten seatbelts

Now isn't that excellentissimo, my friends? GET INSPIRED BEFORE YOU'RE EXPIRED!!

Road safety TVC

The commercial is shot entirely on a mobile video phone and shows a group of real friends having a good time walking along a suburban street. One of them begins to cross the road, but is distracted by his friends. He looks one way as he steps into the road, but a car comes from the other direction and knocks him down. Click here to watch

wood no good

Clever & Creative environmental ad for WWF-World Wildlife Fund; it reads "killing a tree is a murder too". We truly wish to see one day in the streets & press of Kuwait, some effective, smart, creative, mature public awareness campaigns, though we are not sure of the effectiveness of this msg since we don't agree that a dead man equals a dead tree. Nonetheless, it's a pretty cool concept. As for sand land Q8, God knows how much this country needs awareness...BIG TIME!! And on plenty of issues, namely road safety, drug addiction, driving and alcohol, violence against women, human rights... The list is long long long unfortunatly. Btw, WWF's wonderful slogan is "FOR A BETTER LIVING PLANET". Ad ppl, common' let's gear our energy FOR A BETTER LIVING Q8!! LET'S ACT4Q8!!!


creative tents

Recycled advertising billboards serve as rain covers on the tents of earthquake refugees in Pakistan - Muzaffarabad

Face of your neighbourhood

Last year the London Metropolitan Police ran a poster campaign against drugs showing the effects of crack on a woman's face - This is a series of arrest photographs of the same individual taken over the course of 10 years. Some of the photos were taken at closer time intervals than others. We always wonder how efficient are such ads that aim at a shock & awe effect? For more...Just Click here and here



The captions reads, "10,000 Volts in your pocket, guilty or innocent." Photos taken on Broome St. and the subway, NYC, June 2004. We have seen those images a while ago but thought would be relevant to publish them on this blog since the post below is also about some smart street art. Did we say SOME SMART STREET ART?! or is this just an artful form of protest? Or both? Is it vandalism or fun for fun's sake? Whatever your take, it's one hell of a powerful example of culture-jamming made more persuasive by the Internet's exponential reach.

ArabAd Peace Poster Design Contest

ArabAd Peace Poster Design Contest