SENSE & SIMPLICITY

The ability to simplify means to eliminate the unnecessary so that the necessary may speak. Hans Hofmann Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction. E. F. Schumacker A man must be able to cut a knot, for everything cannot be untied; he must know how to disengage what is essential from the detail in which it is enwrapped, for everything cannot be equally considered; in a word, he must be able to simplify his duties, his business and his life. Henri Frederic Amiel Our life is frittered away by detail... Simplify, simplify, simplify! ... Simplicity of life and elevation of purpose. Henry David Thoreau Simplicity, clarity, singleness: these are the attributes that give our lives power, vividness and joy. Richard Halloway Simplicity is indeed often the sign of truth and a criterion of beauty. Mahlon Hoagland Simplicity is the nature of great souls. Papa Ramadas One last thing.... IMAGINE A LIFE WITH NO TOYS! IMAGINE A LIFE WITH NO BRANDS! The LEGO ad just managed to open our mind. by FCB South Africa CREATIVE DIRECTOR:Brett Morris ART DIRECTOR:Lance Vining COPYWRITER: Charles Foley - - - Btw THIS IS A PERFECT EXAMPLE OF GREAT COPYWRITING. & As our dear friend TIMO EVERI, an awarded copywriter from Finland, ex-creative director at Hasan & Partners & currently Director of Mktg, Sales & PR at Wataniya Telecom/Kuwait, believes deeply: "Copywriting is not only about writing, it's about creating the word. One can even be a great copywriter without using a word. Copywriting is not about filling in a line where there appears to be a hole in the ad" ... WE R SPEECHLESS!!! It's a lego world!!! Hey, u can always send us a LEGO kit...will pay back! ...Imagine!