Who's afraid of Niketown? Nike-urbanism, branding and the city of tomorrow by Friedrich Von Borries Episode Publishers-March 2005 Who’s afraid of Niketown? illustrates the way Nike is transforming urban space into a new brand city. Nike has developed new marketing strategies during the last years which focus on the temporary transformation of urban space into brand-specific sites of experience. By looking at Nike’s strategies of urban interventions, this publication investigates the role that branding and marketing strategies will have on the city of the future as well as the responsibilities architects involved in the projects will have. Hmmm... We like such fwd thinking... Hope to see some big local corporations taking that path...One day...Inchallah..