a delightful screening

The Kuwaiti audience will witness a very delightful screening of the 25th edition of the Night of the AdEaters, on February 27& 28th at Cinescape - Shaab. It will be the third time that the renowned event will stop over in Kuwait, bringing all advertising aficionados under one roof to enjoy this unique “night of cinema and creativity” and a cultural ride through the world of TV commercials. No other Advertising showcase is similar to the Night of the AdEaters, in content or concept. This globe trotting show provides audiences from all over the world, an interesting dive into a wide spectrum of advertising commercials. Add to it, a fun and interactive atmosphere, that is more of a celebration of ads rather than a screening, and you have a worldwide winning concept, that has thrilled audiences in over 160 cities. “The Nights” usually see an attendance of a large number of advertising and cinema lovers, young and old, students and professionals from various walks of life. The viewers cheer, laugh and boo the ads they loved and those they didn’t. Above and beyond the great advertising menu being screened, the audience is treated to all sorts of other extras that give the night a feel all its own. This year, the Night will Glow Crazy... MTC-Vodafone presents the eeZee Night of the AdEaters this year, with the support of many other partners such as: Sharq Market, Mac City, Alam Al Tassameem, Hugo Boss, Le Meridien, the International Advertising Association, Columbus Café, Virgin Megastore, the Athlete’s Foot, Four Films, TV5 Monde, Al Rai Tv, Kuwait Times and Al Qabas Newspapers, Ipsos Stat, Caviar production, Bazaar & ArabAd magazines, and Kuwait Airways. “We at MTC-Vodafone are very pleased to host The Night of the AdEaters. As the leading telecommunications company in Kuwait and the region, it is important for us to be part of an event that brings together so many people within the advertising & creative field along with a number of clients who are involved in the creative process of Advertising” says Laila Al Mutairi, MTC marketing communications manager. “AdEaters is a night to showcase creative work from all over the world and that makes it very important for us to be part of it and to boost inspiration and creativity” she adds. Hussein Jaafar, CEO of The Communication Zone, the event company behind this unique show, states “when influential forward thinking companies, such as MTC Vodafone, take the initiative to sponsor the Night of the AdEaters, the nature of the event as well as the brand iare reinforced: bringing the business marketing tool of advertising, the commercials, to the people to enjoy as an art form. MTC Vodafone is one of the nation’s greatest producers of TVCs, and has recently put out very strong campaigns. For that reason, I see no better fit for a title sponsor, presenting the Night to Kuwait” The eeZee Night of the AdEaters 25th edition, is set to be an inspirational, colorful and mind-expanding night.