An excellent guerrilla tactic that falls under ambient marketing - advertising that blends in our surroundings- for Médecins Sans Frontières. Copy reads" every winter, hundreds of homeless die on the sidewalks. React"
20061025
Homeless on the sidewalks
Loaded by The Zone at 12:04 PM
click on ambient media, guerrilla advertising, public awareness
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1 comment:
This one looked so very "Dracula" to me. Could've been better, but it's nice.
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