the news differently

Here are two similar treatments in print media: above, the Florida Marlins; below the bic razors- and check more of this very approach like the hands behind bars, by Intermarkets Dubai for the World Press Freedom; and Mc Donald fries and burger in a Canadian newspaper. To view all, click here Who's copying who? Well, "great minds think alike" used to believe one old friend... Hope 2008 brings with it greater inspiration & originality... Inshallah

Unlock my Chains, Need to Write

One clever use of media, --a journalist behind bars-- a metaphor for conveying a message for the freedom of the press-- Copy reads: 'On this World Press Freedom Day, we salute the journalists, editors and photographers who brave death or jail to bring us daily news'. By Intermarkets, Dubai click for more of such approaches

Toyota on banana

Copy reads: "Keep in touch with nature" This poster for Toyota Cruiser was printed on a banana leaf. It's pretty cool, isn't it?

Absolut NY

Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into stylish New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew big time attention and the news was quickly spread.

Live and let live

Here is a gripping outdoor campaign for the National Office of Animal Health... for the welfare of all animals. YES and a million YES animals should not be made captive. " NO CAGE IS BIG ENOUGH". The campaign was created by Jung von Matt, Hamburg.

Ronald's creativity

These Mc Donald ads were embeded in the editorial of a Canadian newspaper with a change of font color. A smart execution, a brilliant idea in the use of the press, though not that fresh! And here is THE million bucks question: Why are Mc Donald ads so creative elsewhere? click here to view few original ones- Ain't no mandatory direction to follow in every market? although their burger doesnt really taste the same anywhere, there corporate advertising image should be globaly coherent somehow, no? Anyway...We really wish we could see such novel ideas implemented here in Kuwait, whether for Mc Do or any other brand. Need refrechments guys Big Time Big Mc!!

Dogs rule

An eye-catching and very charming outdoor campaign for Pedigree dog food by TBWA. As for the print campaign, the photography is quite striking, "dans l'air du temps" as they say in French, which makes it ARRESTING! hehe!!...And funny! + Hug N' Sugar just love IT!!

JUST SMART BILLBOARDS

QUICK QUIT

This is another proof of how lateral thinking can deliver powerful alternatives to traditional, media-driven creative solutions. www.quitplan.com

IT IS POSSIBLE!

TO GRAB ATTENTION, HAVE THE GUTS TO CHANGE THE SCENERY.. ....& PLEASE DO! The "IMPOSSIBLE SPRINT" outdoor campaign for Adidas, won a Bronze Clio Award in Innovative Media category & a Media Lion-Cannes, for the Best use of Outdoor. That was in 2005. An ad which featuring a vertical 100m dash was placed on two buildings in Hong Kong and Osaka-Japan. This is the kind of alternative marketing & strategic solutions- called ambient media- that is sure to grab people's attention in a very cluttered media advertising space. The interest in making the vertical 100m dash a "real" sport was also expressed.. by TBWA\Japan, Tokyo for Adidas, Osaka; Carat, Hong Kong. Creative Director & Copywriter: John Merrifield ; Art Director: Shintaro Hashimoto, Hirofumi Nakajima