The Egyptian hotdog, burger & pizza

The Dubai Lynx Print Grand Prix went to Leo Burnett Cairo for the Heinz Ketchup campaign: 'Egyptian Hotdog,' 'Egyptian Burger,' 'Egyptian Pizza.'

Second Hand Smoking

Silver Lynx in Public Health & Safety, Public Awareness, Fundraising & Appeals sub-category in the Print segment, for GULF PROMOACTION DDB, Dubai For more on Dubai Lynx 2008 Awards, check out ArabAd magazine April issue or log on to ArabAd Archive blog

What's better than two falafels?

Ad promoting authentic Middle Eastern food for Ghazale Middle Eastern Restaurant in Canada, by Cossette Communication, Toronto. CDs: Dan Vendramin & Darren Clarke AD: Ed Lea Copywriter: Mark Lewis

Fall of Love

Memac Ogilvy, Dubai for MBC 4 & MBC Action Copywriter: Charlie Harris Art Director: Ramzi Moutran Designer: Leonardo Borges Executive Creative Director: Till Hohmann Account director: Nabil Moutran: Account manager: Firat Atkas Client: Andrew Maskall, (Marketing Manager MBC)

Recycle: an environmenral message released in the UAE in 05.

Body reads: 'Waste nothing. Not even this poster." ByTBWA\RAAD for Khaleej Times. Art director & copywriter: Sharad Nigwekar

A new Jarida in Kuwait

This is the campaign from the Arabic daily--Al Jarida-- recently launched in Kuwait. The campaign is designed by creative director Wakim Zeidan of Team Y&R - Kuwait. The country witnessed in 2007 one puzzling mushrooming of the press; indeed, 6 Arabic newspapers were released summing the number of local Arabic papers to 11, with 3 more in the pipeline for early 08. This topic is covered by ArabAd magazine in its December issue 07.

Smoking mass destruction

By Index agency, Dubai for the Post (Emirates)

TO B or not to B--BB's lifting...

By Eli Bouchaaya CD MemAc Ogilvy Kuwait Here is the new campaign of Burgan Bank, following its makeover operation, the lifting of its logo; certainly intending to upgrade its image and identity, "Because you drive us"... Burgan has changed!...And yes why not, some change, other mature, as this other enlightened man said. But hey, what's happening on the branding and re-branding trail? Who said it's time to change every part of you to B or U Die... Mister GLOBALIZATION or a greedy brandmeisters? BRAAAAAAANDZZZZ----definitely the buzz word of 2007... EVERYONE WANTS TO BE A BRAND IN ORDER TO BE...As if branding will rejuvenate you...and then, the cash will flow--as simple as that!! TO B OR NOT B WHAT DO U WANNA B? JUST B WHO U WANNA B!! Meanwhile, the BB we knew is dead; vive the swirl, the new BB; vivacity, dynamism and a new life awaiting the customer! Beware, the bank is driven by YOU...Does this mean, in the past, it wasn't!!?

Burger King twisted fries

by CD Elie Khairallah - Intermarkets Kuwait-- This ad was never published---though, it's one big change from the usual disastrous advertising photography featuring pukey burgers, an outcome of shortfall creativity for fast food advertising...

NATURE ON FIRE

By GREY Worldwide Beirut CD & Copywriter: Ghassan Khairallah AD: Nadine Farah Photographer: Rabih Mroué Illustrator: Richie Vernacion

Awarded the Pikasso D'Or "Prix Afficheur Citoyen"

HOT IDEAS

Kababji partners up with Women's Tennis Tournament and that's the outcome...Baked talent---

and hot ideas by CD Sami Saab of Publicis Graphics Beirut

The Art of Communication---YUMMY!!

When Advertising becomes Art... Illustration in Advertising: that's just IT: distinctive, imaginative and inspiring... And marketers should think more like artists...for branding sake... A Fruit blot rendering PS2 joystick for Chewy skittles sweets Keep on staring though... and you might see, 2 oranges or...? Boops...bicycles, female bodies, birds, moon or simply a turntable...Is it just my mind--- or Skittles strong effect on my affect? By Peter Russell CD & llustration by Sandeep Pradhan Impact BBDO, Dubai

Bulbs kill too

STRAIGHT TO THE POINT IN A METAPHORIC SENSE; IMAGINATIVE AND SYMBOLIC 'A LA FOIS'... POINT BLANK. Ordinary bulbs are killing the environment. Just one simple act on your part can stop the climate crisis: switch to Compact Fluorescent Lamps. by Regional CD, Nirmal Diwadkar - TBWA\RAAD, Dubai Illustrator: Amritraj Gupta Copywriter: Sandeep Fernandes, Bassam Doss

Sale up to...

by Pulse DDB, Kuwait - CD: Gilbert Semillano

Public awareness in Kuwait

This is a first of its kind in Kuwait as a public awareness campaign for water & electricity savings. We hope to see more of such... Credits: Agency: Pulse DDB / Kuwait Client: Centrepoint CD: Gilbert S. Semillano CW: May Rhoumani AD: Hassan Kanso Published: July 2007

time to wake up

by McCann-Erikson, Chile

Sign for Life

Koweit roads are big time dangerous zones. Around 450 is the death toll yearly. For such a small country it is a major problem. And strangely, no prevention-whether from governmental or private corporate side- has ever been done. This is why, this one can't be but an excellent initiative by Pulse DDB-Koweit, to raise awareness by tackling THE ROAD SAFETY issue. More of such should appear and get as much as possible of media exposure. credits: Agency- Pulse DDB CD-Gilbert Semillano

all breeds are welcomed

Very weird and quite confusing mexican campaign for a dog kennel. What do Osama, Georges & Fidel have in common? Well, the inriguing ads reflect their discriminatory minds and hostility to "others". The copy of the ad reads, ‘We don’t discriminate any breed’. Dogotel Pension for dogs. It was created by Tanque Group, Mexico City. We believe, it's more eye-catching than coherent and meaningful!..

Ronald's creativity

These Mc Donald ads were embeded in the editorial of a Canadian newspaper with a change of font color. A smart execution, a brilliant idea in the use of the press, though not that fresh! And here is THE million bucks question: Why are Mc Donald ads so creative elsewhere? click here to view few original ones- Ain't no mandatory direction to follow in every market? although their burger doesnt really taste the same anywhere, there corporate advertising image should be globaly coherent somehow, no? Anyway...We really wish we could see such novel ideas implemented here in Kuwait, whether for Mc Do or any other brand. Need refrechments guys Big Time Big Mc!!

sexy 206

Very "artsy" campaign for Peugeot 206. We just wish we can get to see just one time, one day, once only once, such creative ads for the automotive industry in Kuwait. Coz what's available is really uurghh!

Description / Synopsis

A resolutely artistic and modern campaign that enhances and modernises the car's image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.

Context

The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.

Philosophy/Solution

The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.

Title	"La Fleur"
Agency	BETC Euro RSCG
City	Paris
Advertiser	Peugeot
Brand Name	Peugeot
Product Name	206 Hdi Fap
Business Sector	Cars
Date of First Publication	10/2004
Market	France
Country of Production	France
Language	French
Type	Print
Awards	Grand Prix de la Publicité Presse Magazine, 2004 (Agency of the Year)
Creative Director:	Rémi Babinet
Art Director:	Joann Ameline
Account Director:	Raphaël de Andréis
Account Supervisor:	Amagoia Martiarena
Illustration:	Psychopathe
Advertising Manager:	Jean-Christophe Midey, Philippe Just, Erick Dazza, Vincent Drouet