CREATIVITY ON SALE

By Team Y&R, Kuwait. Click on cliché for a better view

Creativity in the Air

Delsey ad for Jashnmal by CD Elie Bou Chaaya at Team Y&R Kuwait times. Click Clichés to take the whole trip

Just Try... U may slip

A bronze awarded ad at the KAAA in 2004 for Paragon fully integrated advertising communication total marketing solutions local Kuwaiti based agency...

And if by any chance, you slip on a banana and bump into one of Chiquita banana campaigns, you can't fail but noticing that the copy cop has designed a copyperfectcrap himself too... Call now and get your free consultation.... 911

@ the Summit

Bronze award for Paragon Agency Kuwait in 2004 at the first KAAA [Kuwait Advertising Arabic Award] in media category---- Even Pride gets its share, why not after all... Isn't this business all about ego and showoff, medals and trophies, crap & bullshit...???

SALE OR NOT SALE, STOP IT!!

IKEA ad by Horizon FCB Kuwait CD: Joe Ghazal The funny thing here is that the load of ads where an object is used to replace a letter has been endless. And honestly, we are fed up of such execution... We are gathering a bunch of such to just try to say it out LOUD, STOP THAT CLICHES!! Talking about Clichés, the best is on the way.. Louai SALAM!!;) 'FESHELLAK KHELA'AK' somehow... As for copycat ads, won't be too long, before many of you out there are going to start digging down the hole to hide themselves of shame and big tim eembarassement... Just a little patience...

SAVE WATER says Louai & ACT

This public awareness ad was part of the ACT event in Cannes last year,  where only 11 Middle Eastern agencies joined their voices and creativity to encourage socially responsible practices and trigger greater awareness in major issues. Kuwaiti-based local agency Paragon one of the very few from the region, and a loyal participant in ACT, sent out the above featured social advertising work:   'Save Water' was Paragon's focal issue and entry in the print category. TO VIEW ALL MIDDLE EASTERN ENTRIES of ACT 2007, GO TO ArabAd CREATIVE ARCHIVE

smoking minds

TBWA\RAAD\AFYOUNI - Kuwait

Creative Director: Ali Roumani

Fast quiting

An amusing visual 'subverting' Marlboro light packaging. Usurping corporate identities of major companies has become a familiar - and efficient- way of grabbing attention while making critical commentary.

This anti-smoking ad is designed by Pulse DDB Kuwait as a an awareness message during the holy month of Ramadan last September 07- It is a somehow a stimulative communication for an anti-smoking campaign, as it triggers some postivity thanks to structuring of the copy itself and the word 'Mabrouk' (common Arabic saying for Congratulation) anticipate on the quitting act. Copy Reads: "if you can do it now...You can do it always"; Mabrook, this Ramadan, you will quit smoking for a month-

Tiger morphing

BPG Kuwait designed these two Gaucho grill ads--Tiger was released end of 2005 and recently pinky cow was published--The soft site of meat lovers pictured by Bates

A new Jarida in Kuwait

This is the campaign from the Arabic daily--Al Jarida-- recently launched in Kuwait. The campaign is designed by creative director Wakim Zeidan of Team Y&R - Kuwait. The country witnessed in 2007 one puzzling mushrooming of the press; indeed, 6 Arabic newspapers were released summing the number of local Arabic papers to 11, with 3 more in the pipeline for early 08. This topic is covered by ArabAd magazine in its December issue 07.

TO B or not to B--BB's lifting...

By Eli Bouchaaya CD MemAc Ogilvy Kuwait Here is the new campaign of Burgan Bank, following its makeover operation, the lifting of its logo; certainly intending to upgrade its image and identity, "Because you drive us"... Burgan has changed!...And yes why not, some change, other mature, as this other enlightened man said. But hey, what's happening on the branding and re-branding trail? Who said it's time to change every part of you to B or U Die... Mister GLOBALIZATION or a greedy brandmeisters? BRAAAAAAANDZZZZ----definitely the buzz word of 2007... EVERYONE WANTS TO BE A BRAND IN ORDER TO BE...As if branding will rejuvenate you...and then, the cash will flow--as simple as that!! TO B OR NOT B WHAT DO U WANNA B? JUST B WHO U WANNA B!! Meanwhile, the BB we knew is dead; vive the swirl, the new BB; vivacity, dynamism and a new life awaiting the customer! Beware, the bank is driven by YOU...Does this mean, in the past, it wasn't!!?

Burger King twisted fries

by CD Elie Khairallah - Intermarkets Kuwait-- This ad was never published---though, it's one big change from the usual disastrous advertising photography featuring pukey burgers, an outcome of shortfall creativity for fast food advertising...

SCRATCH N' ROLL UR PAPER

A teaser and reveal for GMC - Behbehani Automotive- by Pulse DDB - Kuwait

Sale up to...

by Pulse DDB, Kuwait - CD: Gilbert Semillano

Go faster but take it eeZee

Here is an ad from Kuwait for eGo MTC's mobile internet device for a faster connection. However, this ad was done for FCC, agent of Nokia mobiles that support this new service. Credits: CD: Gilbert S. Semillano AM: Marianne Rahal CW: May Rhoumani AD: Hassan Khanso Client: Future Communications, Kuwait Published: April 2007 HERE'S THE REAL DEAL FOLKS

Public awareness in Kuwait

This is a first of its kind in Kuwait as a public awareness campaign for water & electricity savings. We hope to see more of such... Credits: Agency: Pulse DDB / Kuwait Client: Centrepoint CD: Gilbert S. Semillano CW: May Rhoumani AD: Hassan Kanso Published: July 2007

...They die one by one

Very witty one! by Art Director Peter Al Hajj of Saatchi & Saatchi - Kuwait For who isn't in the know, Lebanon has a total area of 10,452 square kilometers.

Sign for Life

Koweit roads are big time dangerous zones. Around 450 is the death toll yearly. For such a small country it is a major problem. And strangely, no prevention-whether from governmental or private corporate side- has ever been done. This is why, this one can't be but an excellent initiative by Pulse DDB-Koweit, to raise awareness by tackling THE ROAD SAFETY issue. More of such should appear and get as much as possible of media exposure. credits: Agency- Pulse DDB CD-Gilbert Semillano

Moved by a Citroen

Well, well, well, that's the first time ever, that we get to see ads, in Kuwait, for an automotive brand without having to see the car featured... And we just love this campaign. It's obviously addressed to a smart, mature audience who doesn't need to see the car pictured to get its interest. These ads aim at creating an emotional bond with the brand instead of provoking an instant buy. And that's what is called brand building. Bravo guys! by B Communications - Kuwait ; Creative Directors: Gilbert Semillano & Eric Tabuena

Wake up & Smile the Coffee

Lovely one for my favorite coffee shop ;) The Coffee Bean & Tea Leaf. Agency: B Communications - Kuwait Creative Directors: Gilbert Semillano & Eric Tabuena