ONEDERBRA

A public Awareness ad for Emirates Diagnostics Clinic to "have a mammogram before it's too late". Designed by Saatchi & Saatchi Dubai, CD Ed Jones, it made its impact on the jury of the Dubai Lynx jury in 2007 and got rewarded with a Gold Lynx for Commercial Public Services [ Hospitals, Healthcare facilities & Medical Services ]

The Economist that keep som warm

"Freedom From Hunger Week" won the (Silver Lynx) for Public Health & Safety, Public Awareness, Fundraising & Appeals at Dubai Lynx Awards, 2007. Eradication of Poverty is the message and cause Emirates Today/Evening Post wanted to endorse and convey. Designed by Team Y&R Abu DHABI it is one of the entries that will take part in the first worldwide IAA SRC AWARD in asociation with ACT . You still have time to submit all public awareness ads designed in 2007, go to ArabAd TIDBITS blog for more details or just fly to IAA Washington in April 2008 to be part of and check WHAT'S NEXT?

Hold your tears, last drop of water

Mena Cristal Awards, 2006 (Cristal) for NGOs, Charities, Aid Organisations, Public Awareness Campaigns by DDB Levant, Beirut

SAVE WATER says Louai & ACT

This public awareness ad was part of the ACT event in Cannes last year,  where only 11 Middle Eastern agencies joined their voices and creativity to encourage socially responsible practices and trigger greater awareness in major issues. Kuwaiti-based local agency Paragon one of the very few from the region, and a loyal participant in ACT, sent out the above featured social advertising work:   'Save Water' was Paragon's focal issue and entry in the print category. TO VIEW ALL MIDDLE EASTERN ENTRIES of ACT 2007, GO TO ArabAd CREATIVE ARCHIVE

ACT RESPONSIBLE: SUPPORT

This ad designed by Impact / BBDO, Beirut to Support Children Cancer Center of Lebanon was exhibited in Cannes last year as part of the ACT event.

The objective of this ad was to raise funds for the Children�s Cancer Center of Lebanon. The use of children's building blocks to write the word support and leaving out the letter U was meant to emphasise that the cause to support children with cancer is only missing one thing and that is you.

Since its birth in 2001, ACT has become the heart of responsible advertising, which goal is to promote creative work and inspiring messages created by agencies from all continents. Every year Advertising Community Together (ACT) encourages the ad community to share its vision, important messages, and focal issues, to increase awareness and influence people for better practices. To participate this year click HERE, as deadline for entries' submissions was extended till Jan, 31st and will compete at IAA World Congress in Washington, April 2008. 11 participant ads came from 5 agencies of the Middle East, a very weak participation according to Geraldine Aragou, ACT collection manager who expressed its surprise to ArabAd magazine wondering about the reasons behind this frail participation: “we really would like to show more creations from this part of the world, we think they probably do great work about out subjects and we don’t understand why they are not participating more”. ACT 2007 received 400 entries tackling sustainable development issues; 105 agencies from 33 different countries took part in this annual event. They competed on the basis of subject importance and of course creativity. The exhibition--spread across 1000sqm-- held at the Palais du Festival during Cannes Advertising Festival, attracted 5000 visitors, a 43 % increase from last year.