Love Yourself

Impact BBDO Beirut recently snatched the Pikasso D'or 2007 for C&F campaign.

Go to ArabAd Archive if you wish to view the full campaign & more winners from The Pikasso Award organised this month in Beirut.

Fat free

Canderel ad by Impact BBDO Beirut

the three stripes dive

Agency: Impact BBDO Beirut

Mother nature

Santal ad by Impact BBDO Beirut

ACT RESPONSIBLE: SUPPORT

This ad designed by Impact / BBDO, Beirut to Support Children Cancer Center of Lebanon was exhibited in Cannes last year as part of the ACT event.

The objective of this ad was to raise funds for the Children�s Cancer Center of Lebanon. The use of children's building blocks to write the word support and leaving out the letter U was meant to emphasise that the cause to support children with cancer is only missing one thing and that is you.

Since its birth in 2001, ACT has become the heart of responsible advertising, which goal is to promote creative work and inspiring messages created by agencies from all continents. Every year Advertising Community Together (ACT) encourages the ad community to share its vision, important messages, and focal issues, to increase awareness and influence people for better practices. To participate this year click HERE, as deadline for entries' submissions was extended till Jan, 31st and will compete at IAA World Congress in Washington, April 2008. 11 participant ads came from 5 agencies of the Middle East, a very weak participation according to Geraldine Aragou, ACT collection manager who expressed its surprise to ArabAd magazine wondering about the reasons behind this frail participation: “we really would like to show more creations from this part of the world, we think they probably do great work about out subjects and we don’t understand why they are not participating more”. ACT 2007 received 400 entries tackling sustainable development issues; 105 agencies from 33 different countries took part in this annual event. They competed on the basis of subject importance and of course creativity. The exhibition--spread across 1000sqm-- held at the Palais du Festival during Cannes Advertising Festival, attracted 5000 visitors, a 43 % increase from last year.

Bloody Tasty Wine yet Soulless Creativity

Here is an ad for Lebanese wine Kefraya with the vine artistic rendering of Lebanon's map. Copy reads: "the soul of a country in a fine wine" >> L'âme d'un pays dans un grand vin". Although granted a Pikasso* Bronze in 2006, such concept is not far-fetched and has been applied to various products (two similar ones, featured on this blog , promote cars & alcohol ) and the most striking resemblance is the one for the Spanish wine designed by Tandem Campmany Guasch DDB, Spain- click for the proof. Do we have to remind ourselves every once in a while -- so to justify 'anemic' creativity-- of that old adage.... "Great Minds......think alike"... We don't think that great and alike could cohabitate in any form.. Anyhow... Best is to let Creativity roll wildly, as an avalanche would do; let the rage against "the ape movement" explode while it paves the way to a thunder of Originality, for God's Sake & dire powerful communication. Client: Chateau Kefraya Agency: Impact BBDO Beirut CD: Dani Richa; AD: Fadi Mroué; Copywriter: Yasmine Murad *Pikasso D'or is an Annual Event initiated by the infamous Lebanese 'Yellow Company' -- Les Affichages Pikasso - to reward creative visuals in outdoor advertising.

Dare for more Gold

EPICA GOLD in outdoor category for Pepsi ‘Dare for More’ campaign by BBDO Dusseldorf

The Art of Communication---YUMMY!!

When Advertising becomes Art... Illustration in Advertising: that's just IT: distinctive, imaginative and inspiring... And marketers should think more like artists...for branding sake... A Fruit blot rendering PS2 joystick for Chewy skittles sweets Keep on staring though... and you might see, 2 oranges or...? Boops...bicycles, female bodies, birds, moon or simply a turntable...Is it just my mind--- or Skittles strong effect on my affect? By Peter Russell CD & llustration by Sandeep Pradhan Impact BBDO, Dubai

DRIVE ME CRAZY

Here are two original use of outdoor advertising. Definetely arresting! Grand cherokee is by BBDO Canada. VW - drivers wanted - Unknown agency

Bloody blender

Copy reads " the faster you go, the bigger the mess" How impactful this road safety campaign could be? The more frightening, the greater the awareness?? We doubt... by Clemenger BBDO - New Zealand; Creative Director: Philip Andrew

ARTVERTISING

Here are two different campaigns ("go-playground"; "wanna play") for Suzuki/Swift cars (by Pagès BBDO-Dominican Republic) where photoshop has been ditched to welcome a very interesting drawing. Try to look deeper to fetch for the details - click on image for a larger picture; it's quite pleasurable as well as cheerful plus you get really hooked... "Wanna play in that playground?" That's the Swift spirit and it's damn good! Art in advertising is definetly taking the lead. However, these ads are very similar to Nike campaign posted on this blog down below and some others that we've seen and will get posted soon too. Though, it's quite normal that advertising finds inspiration from the arts and vice-versa.. Illustrator: Efrain Raymundo

Bomb v/s Bluff...and more

From Veja magazine, as usual, amazing art execution and typography work, brilliant award-winning work. We love it!! Need help or got it? There is something similar in Kuwait's streets on billboards for Ramadan that says "shahr al khair",, good stuff..for once !! click on Veja in labels to check the rest

WAKE UP PEOPLE!!!

by CLM BBDO, Paris. Join in the challenge for Earth log to www.defipourlaterre.org for more awareness........................

healthy organs

JUST DO IT! DONATE HEALTHY ORGANS. Nike says so. At least, this ad is way softer & possibly...maybe more convincing than the one below & since it falls under corporate identity & portrays Nike beliefs, it is well thought of. Two messages in one. Well done, Nike. But not sure, i'll do it. Although, i won't feel sh... coz will be elsewhere... Still, have to think of it! & will let you know... Advertiser : NIKE ARGENTINA Title: ORGAN DONOR Agency: BBDO ARGENTINA Copywriter: Pablo Alvarez Account Supervisor: Gonzalo Vecino Creative Director: Papon / Carlos Perez Illustrator Gonzalo Vecino Country: Argentina

GET BOTH SIDES

Veja, the Brazilian publication does it again... An absolut artistic victory for Almap/BBDO (Sao Paolo). WE LOVE IT! Hope u get it! if not, come back later...

JUST PERFECTO

We loved those four ads by Almap/BBDO (Sao Paolo) for Veja Magazine -a Brasilian publication- that won a Gold Cannes Lion in 2004 in the outdoor category for Publications & Media. Had to share this...Just Perfecto!! Advertising is Information! Advertising is Art! & again... CREATIVITY ROCKS!