Creativity, Imagination & Inspiration

When boundaries boost Creativity, Imagination & Inspiration For Oman Economic Review, a campaign that speaks for itself and echoes greatly and perfectly the kind of challenges that creative minds have often to overcome, when unleashing their juices while working in countries that have set their own boundaries. Fortune Promoseven, Oman is the agency behind this campaign initiated by the nation economic publication; it aims at generating awareness vis-`à-vis drinking and driving.

What's the difference between darkness and light?

Top Image: 2003, An Nahar celebrates 70 years of existence - the number 70 in Arabic -- \/. -- is outlined by the pen's shape. Today, An Nahar is 75 years old and has remained one of the most credible newspapers in the Arab world, as its Freedom of Expression has cost the paper dramatic loss; the most shocking and unforgettable event was the assassination of Publisher, Editor and Deputy Gebran Tueni; Samir Kassir was murdered for using the pen to convey Truth; Kassir was one of the most prominent figures of the Lebanese daily. Bottom Image: Arabic copy reads: "The difference between Darkness & Light is One Word?" 'An Nahar' (which means means Light....) An Nahar ads were designed (in 2003 & 2005) by Grey Worldwide CD: Alain Choucair

Recycle: an environmenral message released in the UAE in 05.

Body reads: 'Waste nothing. Not even this poster." ByTBWA\RAAD for Khaleej Times. Art director & copywriter: Sharad Nigwekar

A new Jarida in Kuwait

This is the campaign from the Arabic daily--Al Jarida-- recently launched in Kuwait. The campaign is designed by creative director Wakim Zeidan of Team Y&R - Kuwait. The country witnessed in 2007 one puzzling mushrooming of the press; indeed, 6 Arabic newspapers were released summing the number of local Arabic papers to 11, with 3 more in the pipeline for early 08. This topic is covered by ArabAd magazine in its December issue 07.

Smoking mass destruction

By Index agency, Dubai for the Post (Emirates)

Unlock my Chains, Need to Write

One clever use of media, --a journalist behind bars-- a metaphor for conveying a message for the freedom of the press-- Copy reads: 'On this World Press Freedom Day, we salute the journalists, editors and photographers who brave death or jail to bring us daily news'. By Intermarkets, Dubai click for more of such approaches

Keep Walkin' through 2008

2007 EPICA BRONZE Category: Press, Poster & Techniques Agency: H&C Leo Burnett, Beirut Entry: Johnnie Walker Black Label, "Stop-Play" Creative Director: Bechara Mouzannar Copywriter: Joyce Zavzavadjian Art Directors: Celine Khoury – Roula Ghalayini

Never too late

October was a Breast Cancer Awareness month. Here are three ads from Dubai & Kuwait pertaining to that matter. The 1st for Burjuman Foundation is done in association with Khaleej Times by Intermarkets, Dubai - Creative Director: Virendra Deshmukh The 2nd one is done by Campbell- Ewald - UAE for Emirates Today publication - Creative Director: Jude Cherian; Copywriter: Shoaieb Shaikh The 3rd ad by Graffiti Marketing Communications, Kuwait - Creative Director, Boutros al Hajj.

Hit the road safely

A series of public awareness ads by O & M - Kuwait in association with ArabAd magazine. Creative Director: Eli Bou Chaaya

sexy legs

Here is another smart guerilla campaign where posters of sexy legs were posted on counters, cashiers etc. to promote Che, a magazine for men.

PLAYMATE NEW-AGE

by Ogilvy & Mather, Budapest for Playboy, Hungary >> Creative Director/Art Director: Dalbir Singh >> Copywriter: Satbir Singh

Bomb v/s Bluff...and more

From Veja magazine, as usual, amazing art execution and typography work, brilliant award-winning work. We love it!! Need help or got it? There is something similar in Kuwait's streets on billboards for Ramadan that says "shahr al khair",, good stuff..for once !! click on Veja in labels to check the rest

MAXIM from Space

Maxim: Google Earth "The only magazine big enough to be seen from space — and only in Vegas!" If you download the .kml file, you can see for yourself on Google Earth that this is an actual installation in the desert. Maxim is not the first company using satellite imagery as a medium.

The Economist Brain

A wonderfulist execution by Ogilvy & Mather, Singapore for a publication which doesn't even have to mention its name.

We smoke, you smoke...So??

PASSIVE SMOKING KILLS... for Khaleej Times newspaper by BatesPANGULF / Dubai; copywriting: Bipen Jacob

Saddam reading...

"Reading HUMO can have serious consequences" ... for HUMO magazine.

you know who

Ad for a Belgium publication DE TIJD which portrays you know who. He was one hell of a public figure, wasn't he? We do miss him sometimes. Not bad of an ad, we like very much. Can't read bodycopy but the headline: "Should news be entertainment?" by LG&F agency - Belgium.

PLAYBOY UAE mode

We must aknowledge that this is a good one. For moral conduct & traditions' preservation surely but smartly. The Playboy infamous bunny reads "LA" lettering in Arabic, which means NO. Perfect Playful graphic twist. Puento. Below, the message read, "say NO to seduction in UAE". Actually, the word " ibahia' " translates more accurately to sexual enticement in reference to Eastern European girls invasion of the UAE specifically glittery Dubai. ;-D This is a public awareness ad from Al Bayan local newspaper. Well done Team Young & Rubicam. Perfect execution for an excellent idea. Illustrator: Wissam Hama Agency: TEAM/Y&R - UAE Creative Team: Sam Ahmed/Marc Lineveldt/Neil Walker-Wells/Wissam Hama

GET BOTH SIDES

Veja, the Brazilian publication does it again... An absolut artistic victory for Almap/BBDO (Sao Paolo). WE LOVE IT! Hope u get it! if not, come back later...

JUST IGNORE OBSTACLES

In 2006, if u wanna B good, Z one, d key of success is to: Just ignore obstacles...Tie your shoe laces & take a running jump. Just pray...you land safely. Bottom line: Keep Walkin' guerilla style 06