High Performance Industrial Tools

DeWalt ambient campaign designed by FP7 Doha won a bronze Lynx Award.

Drink Lipton Green

EPICA SILVER 2007 To raise the awareness of the benefit of Lipton Green Tea: Healthy Natural: The trees of Cairo were cut and shaped to look like cups and mugs with Lipton Green Tea tags Category: Press, Poster & Techniques Entry: Lipton , "Lipton Green Tea tree" Agency: JWT, Cairo Creative Director: Fady Chamaa Art Director: Shady Abdellatif This ad won a Dubai Lynx award this year in ambient category--It is a brilliant creative execution of ambient media communication

rugged faces win bronze

EPICA BRONZE 2007, for Saatchi & Saatchi, Beirut for Sebamed--A definite innovative idea in ambient media around the region. Category: Press, Poster & Techniques Agency: Saatchi & Saatchi, Beirut Entry: Sebamed, “Acne” Campaign "We created 2 posters that we stuck on rugged walls. The texture of the walls is imprinted on the posters and makes pretty faces look rather jagged: the effect of Acne", explains CD, Samer Younes. Rajaa Khalifé is the Art Director of this original concept.

Epica rewards tolerance

'STOP SECTARIANISM BEFORE IT SOPS US' The 05 Amam anti-sectarian campaign scooped recently an Epica bronze. Well done for Leo Burnett creative team; it is quite rewarding to see AMAM buzzing social campaign, designed with a pinch of irony and sarcasm, get such a great exposure and greater recognition. Although, the campaign denigrates with zeal, the Lebanese society drawing it as wholly sectarian, which could possibly exacerbate even more confessional belongings . Through Amam--an imaginary private company -- the campaign is mocking religious and socio- professional interactions: “parking for maronites”, “doctor for shiites”, “greek-orthodox specialist”… Anyhow.. A round of applause for Beirut Leo's multi-confessional creative team: Omar Boustany: Associate creative director Manal Naji: Senior art director Yasmina Baz: Art director Reem Kotob: Art director Awards already in hand: Bronze Epica 2007 for direct marketing. Dubaï Lynx Awards : Bronze Integrated Communication Pikasso Afficheur Citoyen: February 2007 And finalist at: Cristal MENA : Magazine Cristal Finalist Cristal MENA : Outdoor Cristal Finalist

LEGO rocks

Here @The Zone, we love such gripping-unconventional-crazy-innovative-groundbreaking ideas. Again, Lego did it, Lego rocks! And that's how you get crazy in love with a brand that stands out from the crowd :) Agency : IDB-FCB, Chile

DRIVE SAFE

Here are two road safety ads quite appealing to draw attention on safe driving. The "wear a helmet" ad was done in Swtizerland for outdoor exposure near cycling pathways. The ambient ad was created in the US by Wexley agency-Seattle

trash ad

Ambient media for Vitae, Europe largest homeless shelter in Portugal. Stickers were posted on trash bin lids with the image of a homeless trying to pick up the trash. What a great idea to trigger public awareness by McCann, Portugal. Bravo!!

Charbel Maroun

STOP SECTARIANISM CAMPAIGN Awareness campaign on sectarianism Background: Since 1920, Lebanese society has been structured according to religious confessions or sects. Within a country of 10,000 km², we have over 17 official religious sects. Sectarianism is intertwined in our daily life, and has been so for years, officially and in society. Most official positions are based on religious denominations. Sectarianism was one of the main factors leading to the civil war, but even today, everybody still thinks along religious lines and divides people into sectarian groups. The topic was always a taboo subject, until the "Spring Revolution" of 2005. With this movement, the creation of civil society groups brought together people from every religion, and made it clear to many that civil society-led initiatives could effectively make a difference. The campaign: (text By Leo Burnett) The campaign focuses on the ridiculous/harmful side of sectarianism/confessionalism and its excesses in our every day life. Generously conceived for AMAM by a multi-confessional creative team of like-minded people from the H&C Leo Burnett agency- Beirut, the campaign is bound to make you both laugh and think. The tone, which is innovative, provocative, funny and straight to the point, will most certainly generate debate and provoke much-needed thinking about the reality of how far confessionalism dictates our every day social behaviour. Like us, you think confessionalism is a plague which has been eating away at this country for as long as one can remember. Like us, you also think this country, despite all its flaws and complexities, remains a place like no other, one we should cherish, support & believe in. Like us, you have surrendered to the Lebanese spell, and have vowed to always keep trying, in your own way, to make things better. Like us, you are a believer in the unique richness and potential found in the Lebanese pluri-confessional make-up. We hope you like this campaign. If you do, and wish to support us for other citizenship-building awareness campaigns of this kind, please get in touch. www.05amam.org Thank u Omar

Live news

Small stickers, with 'LIVE' and BBC logo printed on, were placed on side windows of cabs. How brilliant is this simple idea? Well, in our opinion, it is ultra supermega brilliantissimo simply because of its simplicity.. Bravo for whoever is behind that brainy concept..

sexy legs

Here is another smart guerilla campaign where posters of sexy legs were posted on counters, cashiers etc. to promote Che, a magazine for men.

Homeless on the sidewalks

An excellent guerrilla tactic that falls under ambient marketing - advertising that blends in our surroundings- for Médecins Sans Frontières. Copy reads" every winter, hundreds of homeless die on the sidewalks. React"

Pedestrian beware!

Good stuff and quite impactful thanks to the 1st effect it leaves and affect at 1st sight. You just feel the urge to go deeper and try to decipher the message. "Not every driver can spot you in time. Especially at night, look before you cross" Campaign for pedestrians' awareness by Ad Planet, Singapore - Leo Teck Chong (Creative Director) - Alfred Teo (Associate CD / Copywriter)

Firefox crop

Does the sudden appearance of a Firefox crop circle imply which browser extraterrestrials prefer? Planned in under two weeks and completed in under 24 hours, the crop circle had a final diameter of 220 feet. The circle was done in an oat field in Oregon, where it was completely invisible from the road but unmistakable from the sky. The team consisted of 12 people. Check out the full photo gallery here!

More powerful than Pain

A perfect copywiting and a sharp execution for an outdoor media campaign; Advil "Man" by TBWA\SMP's won a Gold in Outdoor category at the Araw Awards 2005

The faster you go...

The growing road toll and cost of accidents were causing widespread community concern. To address the problem of lives being ... changing the way we drive. It takes time to change people's attitudes. Those campaigns tried to make people think about road safety and take on board key messages. We can't tell you what to do, but we can show you the consequences of your behaviour. You may be breaking the law as well as risking your own and other people's lives. Now let's ACT4Q8!

Illusion

That's a sticker, found in the toilets of a university in Lisbon to fight drug addiction. by Leo Burnett.

Let's go ambient II

SPARKLING IDEA!! Schuwww? Schweppes fountains were set in couple of European countries (Germany, Switzerland, Norway, Finland..).Very refreshing!

Quit

Death from car accidents: 370 Death from smoking-related causes: 6,027 Quit now before it kills you. A car was placed at the Vancouver Art Gallery , crushed by a 7-foot cigarette for National Non-Smoking Week and the British Columbia Lung Association.

drop in d box

A Tsunami collection box (moulded in the distinct shape of Sri Lanka) to help Srilankan victims recover from Tsunami horrible hit. As more and more coins were dropped into the box, more and more water dripped out of the spout on its side. Well done! by McCann Erickson, India; sponsored by Western Union.

Stoning Ambient

Ambient media for the International Society for Human Rights in Germany. A definite smart way to raise awareness and get people to THINK. by Agency: JUNG von MATT- Germany