LEGO rocks

Here @The Zone, we love such gripping-unconventional-crazy-innovative-groundbreaking ideas. Again, Lego did it, Lego rocks! And that's how you get crazy in love with a brand that stands out from the crowd :) Agency : IDB-FCB, Chile

Good to be on Top

Here’s an ad from Draft FCB congratulating all the winners from Cannes ad festival. It reads:" It's good to be on Top - Congratulations to all winners" Quite funny... and witty approach!! back to SEX... Have more for you..:)

Weeds, the comedy

This is a billboard to advertise for comedy “Weeds” about a single mother who makes a living by selling marijuana to support her family; it had attached three 6-foot high bags filled with giant sandwiches and massive prop marijuana. Agency : FCB New Zealand This latter billboard had a security camera trained upon it and when inevitably the marijuana was stolen, the footage was released as a viral video which received 60,000 views and wide-spread press coverage. http://www.youtube.com/watch?v=SXaS4IOkstg http://www.youtube.com/watch?v=sgBi8Zozfvk

Captain Courage & Ninja Princess

"Really comfortable mattresses" for Restonic by FCB South Africa. Lovely ones & certainly creative!(-note the pink&blue;) Rest light, Sleep comfortably, Dream wild...It's a bubly liFe!!

sexy killer machine

Very eye-catching visuals and killer art directing by FCB Sao Paolo for BMW Bikes. Would be perfect as posters! Superb!

Wear a helmet u idiot

by FCB Ulka - Bombay That ad was submitted for the Abby's Night to be held on March 31st (Advertising Club of Bombay) in the the Public Service Category.

Donate! Will u?

Client: Vizoo Agency: Giovanni FCB Country: Rio De Janeiro "You'll be dead. It won't hurt. It will save people's lives. So donate your organs. Will you?" Above it reads, "C'mon don't be a jerk. You know that's not we're talking about". Clear no proper proofreading was made. No prob. But this is groce. Shocking is not convincing. Plz get it! & am the jerk here. So what?

SENSE & SIMPLICITY

The ability to simplify means to eliminate the unnecessary so that the necessary may speak. Hans Hofmann Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction. E. F. Schumacker A man must be able to cut a knot, for everything cannot be untied; he must know how to disengage what is essential from the detail in which it is enwrapped, for everything cannot be equally considered; in a word, he must be able to simplify his duties, his business and his life. Henri Frederic Amiel Our life is frittered away by detail... Simplify, simplify, simplify! ... Simplicity of life and elevation of purpose. Henry David Thoreau Simplicity, clarity, singleness: these are the attributes that give our lives power, vividness and joy. Richard Halloway Simplicity is indeed often the sign of truth and a criterion of beauty. Mahlon Hoagland Simplicity is the nature of great souls. Papa Ramadas One last thing.... IMAGINE A LIFE WITH NO TOYS! IMAGINE A LIFE WITH NO BRANDS! The LEGO ad just managed to open our mind. by FCB South Africa CREATIVE DIRECTOR:Brett Morris ART DIRECTOR:Lance Vining COPYWRITER: Charles Foley - - - Btw THIS IS A PERFECT EXAMPLE OF GREAT COPYWRITING. & As our dear friend TIMO EVERI, an awarded copywriter from Finland, ex-creative director at Hasan & Partners & currently Director of Mktg, Sales & PR at Wataniya Telecom/Kuwait, believes deeply: "Copywriting is not only about writing, it's about creating the word. One can even be a great copywriter without using a word. Copywriting is not about filling in a line where there appears to be a hole in the ad" ... WE R SPEECHLESS!!! It's a lego world!!! Hey, u can always send us a LEGO kit...will pay back! ...Imagine!

BURKA collection

Somebody is trying to break some stereotypes here..(Religion Of Women's rights Travel. Look deeper./ The New York Times by Bozell NY) What is East, what is West after all, for Ethics & Citizenship Movement/ Both sides of Intolerance? Yep right but...Are we playing hide & seak here. Sincerely, we don't really get it! But hey, Unicef is the most creative...(by FCB Kobza, Austria- More education for girls in Islamic countries!) Hmmmm...