Epica rewards tolerance

'STOP SECTARIANISM BEFORE IT SOPS US' The 05 Amam anti-sectarian campaign scooped recently an Epica bronze. Well done for Leo Burnett creative team; it is quite rewarding to see AMAM buzzing social campaign, designed with a pinch of irony and sarcasm, get such a great exposure and greater recognition. Although, the campaign denigrates with zeal, the Lebanese society drawing it as wholly sectarian, which could possibly exacerbate even more confessional belongings . Through Amam--an imaginary private company -- the campaign is mocking religious and socio- professional interactions: “parking for maronites”, “doctor for shiites”, “greek-orthodox specialist”… Anyhow.. A round of applause for Beirut Leo's multi-confessional creative team: Omar Boustany: Associate creative director Manal Naji: Senior art director Yasmina Baz: Art director Reem Kotob: Art director Awards already in hand: Bronze Epica 2007 for direct marketing. Dubaï Lynx Awards : Bronze Integrated Communication Pikasso Afficheur Citoyen: February 2007 And finalist at: Cristal MENA : Magazine Cristal Finalist Cristal MENA : Outdoor Cristal Finalist