Alluring Aromas

A Print Bronze Lynx Award for Impact BBDO Beirut and Prill ad of Obegi Consumer Products

Love Yourself

Impact BBDO Beirut recently snatched the Pikasso D'or 2007 for C&F campaign.

Go to ArabAd Archive if you wish to view the full campaign & more winners from The Pikasso Award organised this month in Beirut.

Fat free

Canderel ad by Impact BBDO Beirut

the three stripes dive

Agency: Impact BBDO Beirut

Mother nature

Santal ad by Impact BBDO Beirut

ACT RESPONSIBLE: SUPPORT

This ad designed by Impact / BBDO, Beirut to Support Children Cancer Center of Lebanon was exhibited in Cannes last year as part of the ACT event.

The objective of this ad was to raise funds for the Children�s Cancer Center of Lebanon. The use of children's building blocks to write the word support and leaving out the letter U was meant to emphasise that the cause to support children with cancer is only missing one thing and that is you.

Since its birth in 2001, ACT has become the heart of responsible advertising, which goal is to promote creative work and inspiring messages created by agencies from all continents. Every year Advertising Community Together (ACT) encourages the ad community to share its vision, important messages, and focal issues, to increase awareness and influence people for better practices. To participate this year click HERE, as deadline for entries' submissions was extended till Jan, 31st and will compete at IAA World Congress in Washington, April 2008. 11 participant ads came from 5 agencies of the Middle East, a very weak participation according to Geraldine Aragou, ACT collection manager who expressed its surprise to ArabAd magazine wondering about the reasons behind this frail participation: “we really would like to show more creations from this part of the world, we think they probably do great work about out subjects and we don’t understand why they are not participating more”. ACT 2007 received 400 entries tackling sustainable development issues; 105 agencies from 33 different countries took part in this annual event. They competed on the basis of subject importance and of course creativity. The exhibition--spread across 1000sqm-- held at the Palais du Festival during Cannes Advertising Festival, attracted 5000 visitors, a 43 % increase from last year.

Bloody Tasty Wine yet Soulless Creativity

Here is an ad for Lebanese wine Kefraya with the vine artistic rendering of Lebanon's map. Copy reads: "the soul of a country in a fine wine" >> L'âme d'un pays dans un grand vin". Although granted a Pikasso* Bronze in 2006, such concept is not far-fetched and has been applied to various products (two similar ones, featured on this blog , promote cars & alcohol ) and the most striking resemblance is the one for the Spanish wine designed by Tandem Campmany Guasch DDB, Spain- click for the proof. Do we have to remind ourselves every once in a while -- so to justify 'anemic' creativity-- of that old adage.... "Great Minds......think alike"... We don't think that great and alike could cohabitate in any form.. Anyhow... Best is to let Creativity roll wildly, as an avalanche would do; let the rage against "the ape movement" explode while it paves the way to a thunder of Originality, for God's Sake & dire powerful communication. Client: Chateau Kefraya Agency: Impact BBDO Beirut CD: Dani Richa; AD: Fadi Mroué; Copywriter: Yasmine Murad *Pikasso D'or is an Annual Event initiated by the infamous Lebanese 'Yellow Company' -- Les Affichages Pikasso - to reward creative visuals in outdoor advertising.

The Art of Communication---YUMMY!!

When Advertising becomes Art... Illustration in Advertising: that's just IT: distinctive, imaginative and inspiring... And marketers should think more like artists...for branding sake... A Fruit blot rendering PS2 joystick for Chewy skittles sweets Keep on staring though... and you might see, 2 oranges or...? Boops...bicycles, female bodies, birds, moon or simply a turntable...Is it just my mind--- or Skittles strong effect on my affect? By Peter Russell CD & llustration by Sandeep Pradhan Impact BBDO, Dubai

fight for the good stuff

In the turburlent times that Lebanon is going thru, such a fresh n positive ad puts a smile on the face. Light & bright!! Copy reads: "Let us fight for the good stuff". Hell yeah!! For Monoprix Supermarket, by Impact BBDO Beirut