Play IT Clean

An Ad as simple as Marhaba (hello) yet as strong as the message it conveys: "KEEP THE GAME CLEAN". Calling for cordial play and apolitical behaviourism in sport, this metaphoric visual is one smart approach in a country where everything and anything has become increasingly partisan. Al Ansar is a Lebanese football team who's sending out this message pushing for social awareness; it ran on billboards all over Beirut and managed to get a great deal of attention probably for the witty association between the message and the sponge. Designed by Allied Advertising - CD: Rami Traboulsi