for a laundry 'metl al telj'

The Persil snowman by DDB Beirut

CD: Claude Hatem

AD: Diana Soussa

Acc. Director: Nathalie Khoury

Photographer: Astrid Challita

For a similar concept, a possible copycat ad, click here to judge by yourself

X-Mas Colours

Under the same concept built upon Persil colour's unique selling proposition, "Give Life to your Colours," and following the previous visual of the Lebanese flag, and in continuity with worldwide Persil concept that was awarded an Epica Bronze, DDB took the opportunity of the season's greeting occasion and developed a new tactical visual highlighting the benefits of the brand in a new colourful ad featuring a Christmas tree made out of colourful towels.

CD: Claude Hatem

AD: Diana Soussa

Photographer: Astrid Challita

Account Handler: Nathalie Khoury

Agency: DDB Beirut

Year: 2008 For more Flagedelic visuals click here

Ya3ish Lobnan w Alwano

“Reviving the colours of the nation” is a campaign for Persil Color that DDB Beirut conceptualised, as Lebanon was witnessing a fresh breath on the political arena that was felt like a new beginning, specially following the reconciliation chapter of Doha and the election of a new president for Lebanon, which ended a political deadlock that lasted nearly two years. Persil campaign reflected the nation’s strong comeback with its vibrant colours and the Lebanese flag portrayed in a linen closet. Built upon Persil Colour’s unique selling proposition, “Give life to your colours,” DDB went on with that concept, which mirrors an emotional patriotic message, while it highlights the functional benefit of the brand --of newness & cleaness.

Credits Advertising Agency: DDB - Beirut Creative Director: Claude Hatem Account Manager: Nathalie Khoury Art Director: Diana Soussa Photographer: Astrid Challita