Under the same concept built upon Persil colour's unique selling proposition, "Give Life to your Colours," and following the previous visual of the Lebanese flag, and in continuity with worldwide Persil concept that was awarded an Epica Bronze, DDB took the opportunity of the season's greeting occasion and developed a new tactical visual highlighting the benefits of the brand in a new colourful ad featuring a Christmas tree made out of colourful towels.
CD: Claude Hatem
AD: Diana Soussa
Photographer: Astrid Challita
Account Handler: Nathalie Khoury
Agency: DDB Beirut
Year: 2008
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