Sign for Life

Koweit roads are big time dangerous zones. Around 450 is the death toll yearly. For such a small country it is a major problem. And strangely, no prevention-whether from governmental or private corporate side- has ever been done. This is why, this one can't be but an excellent initiative by Pulse DDB-Koweit, to raise awareness by tackling THE ROAD SAFETY issue. More of such should appear and get as much as possible of media exposure. credits: Agency- Pulse DDB CD-Gilbert Semillano