Koweit roads are big time dangerous zones. Around 450 is the death toll yearly. For such a small country it is a major problem. And strangely, no prevention-whether from governmental or private corporate side- has ever been done. This is why, this one can't be but an excellent initiative by Pulse DDB-Koweit, to raise awareness by tackling THE ROAD SAFETY issue. More of such should appear and get as much as possible of media exposure.
credits: Agency- Pulse DDB
CD-Gilbert Semillano
20070415
Sign for Life
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8 comments:
I applaud your concern. But I feel the root of the problem is not lack of awareness. All drivers know that speeding leads to death. We all know at least 1 person who has died due to careless driving. But how many of us remember that when pressing on that pedal? If you ask me, the laws should be more strictly enforced confiscate licenses and make sure no wasta can get it back for you. That might reduce the number of road deaths.
Magical is right ! + the careless idiots who drive brainless around the road think they are above mortal's rules and weaknesses . they can not die or killed since they are protected by their vip lounge on weels . it is what the adds for cars said … and it is easier and more comfortable to believe
Hi there,, nice campaign.. i live in Kuwait and never seen this campaign released before. Cheers
Bravo! A lot of these should come out for awareness, discipline saves lives!
-Adman
Any KREA Awards this year?
KREA is born to stay. Taking into account the size of
Kuwait's Ad scene, the Award is a bi-annual event. Projected date is June 2008; and of course everyone will be notified in due time. Meanwhile, keep the Kreativity at its best.
nice work :)
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