Dress Up

“Take a flower, a white flower, from Exotica. Turn it upside down, add a spoonful of glamour, a few acres of well trimmed grass, a hint of blue sky, the more fantasies you can get, the promise of a new beginning... and you’ll get the perfect flavour for your wedding....”

explained Omar Boustany to ArabAd magazine when asked to elaborate about the latest Exotica ads created this summer and seen on various media outlets across Lebaon.

Credits

Associate Creative Director: Omar Boustany Senior Art Director: Manal Naji Junior Art Directors: Layla Naamani, Joumana Ibrahim Copywriters: Amin Kurani, Joyce Zavzavadjian

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“Do you remember when Blue was the colour of the sky and Orange the colour of a tasty fruit? Unfortunately, colours have become highly explosive in Lebanon and each is a code for a political party, a flag for potential troubles. "

After the terrible events that happened in Beirut in May of this year, adds Boustany "we were deeply depressed...Then came the Doha agreement and the end of the sit-in in Beirut’s Downtown; we all hoped for a new beginning... At the agency, we all felt that we shouldn’t lose the momentum and do something immediately to trigger a positive atmosphere in our country. We thought, maybe if we marry them all, through their colours, then maybe, it will help. So, we married them according to tradition. After that, it’s very difficult to divorce!” - Omar Boustany Credits Associate Creative Director: Omar Boustany Senior Art Director: Manal Naji Copywriter: Rana Najjar Junior Art Director: Joumana Ibrahim