Besides its practicality, advertising can influence mentalities, change the image of a city or may even initiate real folklore and stimulate one to ACT responsibly. It is definitely through diversity that we learn the most valuable lessons and expand our horizons.
This is one of the reasons why – in addition to the fact that “The Night” is set as always to be a load of fun and inspiration - The Communication Zone, with the support of major sponsors such as MTC, Mac City, Al Rai TV, TV5 Monde, Hugo Boss, Sharq Mall to name a few, decided to offer the Kuwaiti public the most successful show devoted to advertising, with a tradition of twenty five years of screening in more than 50 countries and consisting of over 400 commercials:
The Night of the Adeaters
Get ready for an avalanche of ad-licious commercials, a 3-hour fun ride with invigorating breaks on this 25th year of Adeaters existence.