The growing road toll and cost of accidents were causing widespread community concern. To address the problem of lives being ... changing the way we drive. It takes time to change people's attitudes. Those campaigns tried to make people think about road safety and take on board key messages. We can't tell you what to do, but we can show you the consequences of your behaviour. You may be breaking the law as well as risking your own and other people's lives. Now let's ACT4Q8!