Ambient media for Vitae, Europe largest homeless shelter in Portugal. Stickers were posted on trash bin lids with the image of a homeless trying to pick up the trash.
What a great idea to trigger public awareness by McCann, Portugal. Bravo!!
20070120
trash ad
Loaded by
The Zone
at
4:16 AM
click on ambient media, McCann-Erikson, public awareness
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1 comment:
Creative indeed.
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