A new Jarida in Kuwait

This is the campaign from the Arabic daily--Al Jarida-- recently launched in Kuwait. The campaign is designed by creative director Wakim Zeidan of Team Y&R - Kuwait. The country witnessed in 2007 one puzzling mushrooming of the press; indeed, 6 Arabic newspapers were released summing the number of local Arabic papers to 11, with 3 more in the pipeline for early 08. This topic is covered by ArabAd magazine in its December issue 07.