20071217

rugged faces win bronze

EPICA BRONZE 2007, for Saatchi & Saatchi, Beirut for Sebamed--A definite innovative idea in ambient media around the region. Category: Press, Poster & Techniques Agency: Saatchi & Saatchi, Beirut Entry: Sebamed, “Acne” Campaign "We created 2 posters that we stuck on rugged walls. The texture of the walls is imprinted on the posters and makes pretty faces look rather jagged: the effect of Acne", explains CD, Samer Younes. Rajaa KhalifĂ© is the Art Director of this original concept.

1 comment:

ama said...

it reminds me of some shopping bags i once saw, in which the string on the bag was part of the art on the bag. for example, when you lifted the bag by its string handle, it would immediately look like the jumping rope of the girl on the bag.

advertising art interacting with the environment...so interesting.

ArabAd Peace Poster Design Contest

ArabAd Peace Poster Design Contest