Not even once!

In 2004, 17,033 meth labs were seized, compared with 7,438 in 1999. This represents a 129% increase. (Federal Drug Enforcement Agency, Boston Globe Editorial, July 15, 2005). Leading the Meth Project effort is research-validated, nationally recognized, high-impact advertising that communicates graphically the risks of Meth use. DON'T MESS WITH METH!! The hazardous and life-threatening product features and consequences of Methamphetamine are clear, compelling, and undeniable. The Montana Meth Projectare is communicating these product features and consequences to the young people of Montana on a massive scale. MMP reached 90% of their target audience – youth ages 12-17 – three times per week with targeted, clear, compelling product messages about Meth. This is saturation-level marketing. & they plan to sustain this level of communication for some years. http://www.montanameth.org/