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Absolut NY

Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into stylish New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew big time attention and the news was quickly spread.

2 comments:

Autumninny said...

I remember this!! it was on Laffayete.. I think they removed it a couple of years ago!! nice post :)

Ali said...

hahahaha ...
nice ad and love your blog ...
when is the next Ad eaters this year?

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