sexy 206

Very "artsy" campaign for Peugeot 206. We just wish we can get to see just one time, one day, once only once, such creative ads for the automotive industry in Kuwait. Coz what's available is really uurghh!

Description / Synopsis

A resolutely artistic and modern campaign that enhances and modernises the car's image. It is composed of 3 ads that are fresh, light-handed and subtle. Each model is associated with a set of themes that the creative teams illustrated with a veritably artistic treatment.

Context

The Peugeot 206 has existed for 7 years and has been France’s biggest-selling car for any brand in any segment, for 4 years. This has given it outstanding brand awareness, making the 206 almost legendary. This exceptional status entitles the 206 to a certain artistic freedom. The silhouette is sufficiently well-known and recognisable to convey the advertising message on it own. The aim of this campaign was to specifically support each model within the 206 range.

Philosophy/Solution

The campaign has to be just as rich as the range of vehicles. The agency designed visuals that are in line with the particularities and character of each model, reflecting the range’s great diversity.

Title	"La Fleur"
Agency	BETC Euro RSCG
City	Paris
Advertiser	Peugeot
Brand Name	Peugeot
Product Name	206 Hdi Fap
Business Sector	Cars
Date of First Publication	10/2004
Market	France
Country of Production	France
Language	French
Type	Print
Awards	Grand Prix de la Publicité Presse Magazine, 2004 (Agency of the Year)
Creative Director:	Rémi Babinet
Art Director:	Joann Ameline
Account Director:	Raphaël de Andréis
Account Supervisor:	Amagoia Martiarena
Illustration:	Psychopathe
Advertising Manager:	Jean-Christophe Midey, Philippe Just, Erick Dazza, Vincent Drouet