Ronald's creativity

These Mc Donald ads were embeded in the editorial of a Canadian newspaper with a change of font color. A smart execution, a brilliant idea in the use of the press, though not that fresh! And here is THE million bucks question: Why are Mc Donald ads so creative elsewhere? click here to view few original ones- Ain't no mandatory direction to follow in every market? although their burger doesnt really taste the same anywhere, there corporate advertising image should be globaly coherent somehow, no? Anyway...We really wish we could see such novel ideas implemented here in Kuwait, whether for Mc Do or any other brand. Need refrechments guys Big Time Big Mc!!